New ADV/Touring mag - what do you want?

Discussion in 'Vendors' started by JamieElvidge, Mar 18, 2013.

  1. Adios Pantalones

    Adios Pantalones AdventureDeficitDisorder

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    Want to see what a real adventure looks like?

    http://advrider.com/forums/showthread.php?t=269251&highlight=metal+jockey

    A story like this in installments will keep readers coming back.

    As stated above I understand the economics of publishing and without advertisers, you die.
    That said...
    I'm tired of the impression from the mags that you need a $20K rOBObIKE loaded with garbage cans full of gear to leave the safety of your suburb.
    Judging by pricing. all the latest accesories are made from unobtanium and pressed cocaine. (full disclosure, I did the robobike thing in the past, I'm over it)

    Here's another that would make a great serial,

    http://advrider.com/forums/showthread.php?t=831076&highlight=jdowns

    Perhaps a column by a budget concious guy like John?

    Good luck Jamie.
    #61
  2. bomber60015

    bomber60015 Anatomically Correct

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    Curious . . . . . . .this effort still on? If memory serves, June as a publication date at one time.
    #62
  3. JohninVT

    JohninVT Been here awhile

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    Every bike magazine in the US is geared towards making a purchase decision based on a set of absolutely meaningless numbers. Not one of them actually address what it's like to own a particular bike. Does no one in California ride a motorcycle at night? Why is there never a mention in a review about headlights? I don't know anyone who buys a new motorcycle every single year. What ages worst on any bike? The paint and fasteners. Reviews sometimes mention "finish", but they never say if bolts round easily, if engine cases are susceptible to salt or if there are 47 different sized fasteners on a plastic panel. Reviewing bikes that are going to be ridden in harsh environments by hardcore riders means you have a responsibility to report actual maintenance schedules and the time the service manual states it takes to complete them.

    The two best ride reports on this entire site are Nate the Postman( kid breaks up with his gf in Australia, buys a heavily used ct110 and rides it around the world with not much more than the clothes on his back and zero prior motorcycle experience) and ANYTHING by rtwdoug. Doug is a true adventurer.
    #63
  4. eakins

    eakins Butler Maps

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    Yes. I emailed Jamie and she said it should be in newsstands right about now.
    #64
  5. Guano11

    Guano11 Behind Bars....

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    An ADV/Touring mag should have a regular column entitled "I Wonder Where That Road Goes?" (or something like that) -- a 1-pager revealing something witty/charming/enlightening/humorous/dangerous/whatever spurned from simply turning down a road that looked interesting. The title says to the reader, "Imagine....." and the hook is set.
    (Edit: This would be a perfect venue / column to feature a contributing author each time)

    I bought my first motorcycle the day after I graduated high school. That summer seemed utterly limitless in expanding my little coal-mining-town world, and that feeling remains indescribable 30yrs later. I've owned at least one motorcycle ever since (even when the military forbid it!) for the the possibility of re-living that experience every once in awhile. Capture that in words.

    Best of luck with your publication; we're all rootin' for you! :clap
    #65
  6. RTinNC

    RTinNC RT to GS in NC

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    Ditto on what Bomber said! But also would like to see a short subscription period for new subscribers. The last time I signed up for a "new and improved" magazine it was called (I believe) Woman Rider and while a male I was an entry level rider and it started out with great entry level articles. Then it morphed into numerous other magazines and ultimately I became a subscriber to something like "Active Sports Blah Blah Blah"! :eek1
    #66
  7. bomber60015

    bomber60015 Anatomically Correct

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    First (latest?) Issue's been out for a bit, now . . . . I like it . . . .great first effort out of the gate . . .

    I grok that the first couple will be, by design, very careful about budgets, a little bit less "California-specific" coverage would be great . . . . .I understand that the riding will likely be kept local (hey, it's great riding, and it's close), but a piece on California-only riding legalities . . . perhaps that space coulda been used to slightly better effect.

    Still and all, I'll pay cash dollars american for the enxt issue! Thanks!
    #67
  8. dogwag

    dogwag n00b

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    I've seen another magazine that showcased a rider every month. If I remember it was someone that they came across when they would ride. Just normal people here in the US out for the weekend. Not some exotic ride that only the wealthy can afford. Thought that was kinda cool.
    #68
  9. dogwag

    dogwag n00b

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    I gota say...Holy sh@#!t!!:eek1
    #69
  10. JStory

    JStory Long timer

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    What's the name of the magazine? Website?
    #70
  11. RTinNC

    RTinNC RT to GS in NC

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    And where is available locally? Of how to subscribe for paper copy??
    #71
  12. Deuce

    Deuce Crazy Canuck

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    http://www.webbikeworld.com/

    :1drink
    #72
  13. RicoAJP

    RicoAJP ADV Dreamer

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    I would like to see these three things:

    1) Interviews with people who are/have toured the world and their 'tips & tricks' they picked up while on the road. These can range from bike maintenance to food/camping.
    2) I'd also like to see some unconventional bikes people used for touring and how they are set up etc. Stuff like the 50cc posties.
    3) Some kind of featured trail/road as places for readers to visit/daydream about.

    Basically I want to see something fresh every month. Not just the normal reviews and comparisons of the latest bikes and whatnot.
    #73
  14. Meteos

    Meteos Adventurer

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    Just saw the mag yesterday and plan to return to Barnes and Noble today to buy it. I was initially turned off by the cost given the few pages, but it was high quality! Quality trumped quantity!
    I am a noob and read everything I can get my hands on.
    Thank you.
    #74
  15. wayne

    wayne Global MotoTourer

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    Jamie,

    The 2013 issue of CW T&A was great. Will there be a 2014 issue?

    Thanks
    #75
  16. mrbreeze

    mrbreeze Long timer

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    I currently only have a subscription to Rider and RoadRunner magazines. RR has lots of travel stories and great pics. They have been featuring Dave and Lisa Thomas of Two Ride the World fame. To me, though, it's mostly just fluff with nice pictures.

    Rider is pretty much fluff too. Fluff with great writers (Salvadori).

    One thing they both have in common - they like everything they test. You have "read between the lines" a lot, to get what they are trying NOT to say.

    I would rather they were more honest in their testing. Motorcycle Consumer News does this better than anyone, but somehow I let my sub lapse and just haven't picked it back up.

    I used to sub to Cycle World and Motorcyclist, but they were often just alike. Whatever was newest was on the cover. How many articles on the new 2015 Whizzbang do we really need? Good grief!

    CW tried to be all things to all people, which meant about every 4th issue was relevant to me. That's fine, but not worth a subscription.

    Motorcyclist took on a Hunter S Thompson tone, which I do not enjoy.

    So what do I want to see? I like the 2RTW stuff. A few years back Uwe Krauss and What's-er-name did the RTW thing, and it was great. You should check out ride reports from RTWDoug and Colebatch on this site. Very good stuff.

    I would like to see more articles on bikes we don't get in the US. I love big standards like the Suzuki GSX1400, and unique bikes like the Yamaha MT01.

    Also I like to read about people doing things on "unconventional" bikes - like Ruffntuff who bought an old Radian for $1000 and rode it from Virginia to Alaska. I would like to see people touring on CB550's, etc. Then there's the people who take and old bike and breathe new life into it. There's a video on youtube made by a guy who took a Virago 750 and turned it onto a bobber/scrambler/cafe racer type bike. It's gorgeous. Very good work.

    A good magazine should not just report on what was news three months ago. It should have a feel for trends and help point the way forward.
    #76
  17. Boredsurfer

    Boredsurfer Been here awhile

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    I haven't read the whole thread but forgive me if this has been covered.

    Here's my take:

    1) More video. You can host it on cycle world.com - we need more action footage, (but skip video from the handlebars - boring). I am talking action footage documenting the route, the bikes, the gear, etc.etc. Make it a mini-documentary. There is a series called "Back Road Discovery Routes" - thats your benchmark (but maybe in weekly chunks/update)s. Start every feature with pre-ride prep, choice of bike and why, rider profiles yada-yada/etc.etc.

    2) Bring more of your readers along. Seriously. The publishing model is shifting to digital and more community based - as riders we want to have more access to the places you are going too as well. Take us along. Each feature should include a ratio of 2 guests and one pro rider to every 1 journo ratio.

    3) Include aftermarket vendors too. Give them a chance to showcase their stuff. They would love the exposure. After the OEM gets all our money, these guys are next in line and a major source of ad revenue for you.

    4) Touring Enduros are the new Harleys - have been for a while now. Motorcycling is an aging demographic. Isn't there a way to feature new segments other than advriding - maybe be smaller displacement stuff too.

    5) Events - The Sierra Rally once a year (2 locations) isn't enough. Host more stuff. Include us more.

    6) Cycle World should act as a forum like this and a facebook page in every segment of the sport.

    I know - it all costs too much money to produce but that is where the industry seems to be headed.
    #77
  18. wayne

    wayne Global MotoTourer

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    Agree totally w/ mrbreeze

    I used to subscribe to CW and Rider, decent mags but quite frankly minimal useful content and they have not evolved in decades. Road Rider is pretty good but each issue is more a pretty coffee table book than a regular read. Motorcycle Consumer News is most detailed but more of a buy-the-one-issue you need product than a monthly read. I let all these subscriptions lapse.

    The mag that I find provides the most comprehensive and well written on everything is Bike magazine from the UK. Reader stories, touring, tests, MotoGP, interviews, retro coverage, breaking news, industry info, shows, events, etc. Covered in enough detail to keep it interesting but not overdone. I've been reading it for over 10 years and love it. mrbreeze, from what you said I think you'd like it.

    USA residents can subscribe here

    http://www.classicbikebooks.com/catalog/
    #78
  19. Drunk_Uncle

    Drunk_Uncle Long timer

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    I would love to see a RoadRunner style ADV mag. Where RoadRunner does a great job with their shamrock tours and pull out tankbag maps. I don't know if their style is copy righted(sp?), I really enjoy their mag. I know a couple people here in Alaska that could guest write touring articles about riding Ak outdoors.

    On the content of reviews. Only Motorcycle Consumer News can afford to be brutally honest because they have no advertising. Advertising is important and would be key in an ADV mag success. I like ads and new product reviews because that is where I learn about new stuff. Well that and here on adv.
    #79
  20. LostViking

    LostViking Long timer

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    Did this magazine ever materialize?

    There is a book out there called Blue Oceans.

    It's premise is not to jump into a Red Ocean. In other words don't try to compete in an already overcrowded field. Look for Blue Oceans, or unexplored opportunities.

    One example they cited was Circ de soliel. Broadway shows were plenty, circus acts were everywhere. But combining the two was uncharted territory. I would say their success speaks for itself.

    There are enough moto magazines out there. I think to go the adventure route you would need more than just bikes. I think going to a more destination/ride specific format would work well. Rather than choosing the bikes because they fit in some category. Choose a destination and then select bikes to you get there.

    I have long thought about approaching a magazine with a "Rich Man, Poor Man". Series of articles. One where a rich guy heads out on a top of the line bike with high end gear, and a less well of guy takes the economy route. GS vs KLR, Camping with North Face tent vs Walmart tarp. Jesse bags vs milk crates. And so on. I think it has tons of potential. And it would lure readers of all walks.

    Add in gear tests. Not just helmets, but tents, stoves, sleeping pads and the like. This would help draw in advertisers from other sectors. I can't tell you how many folks I have seen with $18,000.00 bikes parked next to $25.00 tents, having a miserable time camping. Just the know how of how to camp and cook properly would draw boatloads of folks.

    Plus, it would add value to the reader, and take the magazine away from the perception of being a shill for the manufacturers. .

    As was mentioned earlier. The internet has changed many things. Gone is the day of waiting around to read about the seat height of a KLR. I love big glossy pictures of bikes. But I have learned over the years, skills are where it's at.

    I have started posting some outdoor cooking info on ADV. Mostly because I think there is more to life than a Jet Boil. Don't get me wrong the Jet Boil is nice, but there are so many more options. As a life long backpacker, camper and woods bum, I have transferred many of my outdoor skills to motorcycle camping.

    Listing off new bikes and there specs, is a commodity driven venture! Everybody does it. Teaching folks what to buy, and then how to use what they bought is a value driven enterprise, and nobody does it.

    It's no secret everybody on ADV loves food. It is in every trip report. Let's teach them how to cook it outside on a grill,
    [​IMG]

    Camp food draws people in from everywhere,
    [​IMG]

    Given a choice, what would folks rather eat, oatmeal or something like this,
    [​IMG]

    Show them how to make biscuits from scratch with stuff they carry in their saddlebags.
    [​IMG]

    Or how to make real yeast bread and rolls at a rally,
    [​IMG]

    Teach them how to set up a tarp,
    [​IMG]

    [​IMG]

    Review some tents,
    [​IMG]

    Put them through their paces,
    [​IMG]


    Make it fun! Adventure riding is about doing stuff not many other people do. Show the creative side.
    [​IMG]

    Show what Adventure really looks like,
    [​IMG]

    Add in some tool reviews,
    [​IMG]

    And teach people how to use them,
    [​IMG]

    Show them how to make coffee, real coffee,
    [​IMG]

    Add pictures of cool bikes in cool places,
    [​IMG]

    [​IMG]

    Show that Adventure riding can be across a continent or close to home,
    [​IMG]

    Show folks nice roads to ride,
    [​IMG]

    But most of all, be passionate about it, keep it real,

    There's much more but you get the idea.

    Good Luck,
    #80