You shouldn't. Tell me why a BMW in OZ is worth 40% more than a Honda to many people? Why is a chrome plated throw back to the 70's worth as much as a Goldwing? Cause their the best right? Not necessarily. Same happens in Hi-Fi Same happens with Pads, Phones, Cars, Tents, Farkles, Handbags etc etc etc. There have been many salesmen in many industries that will sell whatever they have in stock to a clueless customer and that customer will be happy, especially if it is popular. The people that do the homework may end up with the same bike, but may not. They bring more logic and experience to the table and don't care so much about what people think or whether the bike is popular or not. I have had a Strom and had BMW "poseurs" look down their noses at me, The same happens with the YAMAHA. But then I have had BMW people that do their homework and have a good conversation about the pluses and minuses for them and appreciate each bike for what it is. You can tell they know what they are talking about. If a Harley or BMW is exactly what you want, then you pays your money. As far as I can see we both have a pile of cash we don't have to spend. Lucky us. 3 years ago there wasn't as much of a choice. Either way if you are happy you are happy. And both the YAMAHA and Honda are a lot of bike for the money. The Wee Strom even more so.