Roanoke Beemer Dealer

Discussion in 'Southeast, The Lair of the Dragon - The Blue Ridge' started by pfestus1, Dec 16, 2010.

  1. pfestus1

    pfestus1 Slasher

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    With the demise of Crossroads (Hammersleys) Motorcycle division (in Lynchburg), central and southwest Virginia are now without a dealer. The nice folks, and real moto enthusiasts at Frontline Honda-Triumph in Christiansburg, VA were actively trying to take on the BMW line, and they planned to build a brand new facility just off I-81 in Christiansburg to house all 3 brands. But, as I understand it, BMW Motorad NA is adamant that a new BMW dealer needs to be in Roanoke, and have turned down Frontline's application. BMW Motorad NA must be making plans with someone else to open up a dealership in Roanoke, but I have no idea who or where.
    I had sent an email to Gary Busch, the "Dealer developement Mgr" at BMWNA in support of Frontline's intentions, and got a prompt reply thanking me for my input and stating that there will be a new dealership in Roanoke by spring 2011. If anyone has a clue as to who in Roanoke might be under consideration for this new dealership, I'd like to know who it is.
    #1
  2. nxdirtbag

    nxdirtbag Commuter Adventurer

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    I don't have any inside information, but I will be watching for any anouncements. :ear I love my Uly, but always curious about those bmw's and the possibility of a dealer with a little adventure gear.

    NX
    #2
  3. JaxObsessed

    JaxObsessed Endeavor to persevere.

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    Hi, I'm a relative newb to BMW dealers, but I don't know of any that carry other manufacturers bikes.
    #3
  4. pfestus1

    pfestus1 Slasher

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    There are a lot of multi brand dealerships that carry BMW also. Battleys in Rockville, MD carries BMW, Harley, Triumph, and I think some Japanese lines as well. Many others. It is pretty hard to sustain a BMW only dealership these days. It will be especially tough in the Roanoke and South-west Virginia market.
    #4
  5. JaxObsessed

    JaxObsessed Endeavor to persevere.

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    :lol3 shows what I know... :rofl
    #5
  6. nxdirtbag

    nxdirtbag Commuter Adventurer

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    I just saw the signs for the new Roanoke BMW and Triumph dealer "coming soon". Construction is currently underway on the west corner of 419 and Roanoke Blvd.

    I am hoping for a big "grand opening" complete with giveaways and test rides. :clap

    Anyone know when they plan to open or other details? :ear

    NX
    #6
  7. nxdirtbag

    nxdirtbag Commuter Adventurer

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    From the Roanoke Times, looks like it was dated 7/11. Maybe this is old news, but I am excited. :clap

    Salem is getting a BMW motorcycle dealership. Frontline Eurosports will open on Electric Road by December. They’ll also sell Vespa scooters and Triumph motorcycles.

    The dealership is going in the old gas station at the corner of Electric and Roanoke Boulevard. The building is currently under construction to expand what will be the showroom and add a service station in the back.
    #7
  8. Pork Butt

    Pork Butt Save the USA

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    ever dealt with their sales staff ?


    PB
    #8
  9. nxdirtbag

    nxdirtbag Commuter Adventurer

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    I am too busy chugging the Uly koolaid to consider buying a BMW from a dealer, so I haven't really dealt with any dealership sales staff since I test rode the Uly in 2006. But I am excited to have another dealership option to check out "what's new" and maybe try a test ride if possible. I would also hope they would carry some Adventure accessories.
    #9
  10. tallbob

    tallbob Been here awhile

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    I bought a new Triumph from Frontline in Christiansburg a few months ago. I have had good experiences with the sales and service people there and would definately buy another bike from them.
    #10
  11. SidewinderX

    SidewinderX Hey, watch this!

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    I ended up not buying from them but talked with them a bunch. They are friendly and very helpful.
    #11
  12. manfromthestix

    manfromthestix Lost in Space

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    Hey, it finally happened! West-central Virginia has a new BMW, Vespa :deal, and Triumph dealership, and I heard a rumor (from the Honda-Yamaha-Suzuki dealer) that they may be getting Ducati soon as well:

    http://www.frontlineeurosports.com/default.asp

    Grand Opening April 20 and 21, 2012.

    I live in Lexington, about 60 miles away, but my office is in Roanoke about five miles from the place. I just found out this week that they are open now and I haven't had a chance to stop in and check it out. Anyone visited yet?

    Very cool - this is the closest I've ever lived to an actual BMW dealer :D. When I lived in Wyoming it was 360 miles to Salt Lake City or about 350 miles to Fort Collins, Colorado. There was also a dealer in Missoula, Montana and one in Sturgis, South Dakota but they were even farther. This is great!

    Doug
    #12
  13. NVTS

    NVTS Are you ennen oh eff tee

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    Been there, lots of shiny things and an enthusiastic staff. NVTS
    #13
  14. pfestus1

    pfestus1 Slasher

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    Been there a few times already. Nice folks.

    [​IMG]

    Many of us remember Jason from Hammersleys BMW, he is the Sales Manager at Frontline Euro:

    [​IMG]

    Andrew Ellis is the Service Manager:

    [​IMG]

    Bob Burch is the Master BMW Tech:

    [​IMG]

    Tiffiny is the resident Hottie/Apperal Sales

    [​IMG]

    Van is Parts guy:

    [​IMG]

    And Nate is Sales and special events:

    [​IMG]
    #14
  15. manfromthestix

    manfromthestix Lost in Space

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    Sweet! I'm pleased to see that they are well-stocked. My last visit to Hammersley's in Lynchburg was pretty disappointing. They had a tremendous selection of cars and car stuff, but the bike part of the shop was obviously being closed down. We were going to ride down to Frontline today but it is pouring rain here right now, so maybe next weekend. I'm excited to see their gear selection; I need a new mesh jacket and I'd like my wife to try on some jackets so she can find one she'll like well enough to wear it :D.

    Doug
    #15
  16. allonsye

    allonsye ("lets go!")

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    My g/f and I ride SW VA every Memorial Day w/e. We stopped by Frontline Eurosports sat. G/f's 1150R was developing a problem with the gas-cap not opening/unlocking. Andrew the Svc Mgr took it too it to the back straight away to see what the problem was while we went fetched breakfast. They also replaced a missing screw on the luggage rack -- they didn't charge us a cent. Just wanted to say this is a great dealership and the staff all very accommodating and attentive to the customer. I'd definitely revisit them.
    #16
  17. The_Precious_Juice

    The_Precious_Juice Fights for old DC

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    Back in September I went there to look over their bikes.

    Nat was friendly and knowledgeable.

    An inmate from Northern GA who was passing through needed tyres and had a good experience.

    I'm glad they are here.
    Good for competition.
    Good for the Rke Valley
    #17
  18. The_Precious_Juice

    The_Precious_Juice Fights for old DC

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    Greetings,

    I went by the bike fest,

    Frontline Eurospotrs is having group rides.

    The meet up is at their place in Salem.

    Tomorrow SHOULD be the last one. Im going to be there at 1245.

    The group ride sbould be at 1300.
    #18
  19. thumperpilot

    thumperpilot Thumper Pilot

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    I bought my Triumph Tiger 800 from Nate. He's a good guy.

    .
    #19
  20. The_Precious_Juice

    The_Precious_Juice Fights for old DC

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    No one was there.

    It was worth a shot.
    #20