The thing that you have to remember about the ADV bike market is that most ADV bikes are not purchased by ADV riders. Most are like SUV's in the US, bought by folks who want to look the part when they go to Starbucks. These folks think bigger is better and they are the buyers BMW and KTM are going for. We are just a minority that does not have enough financial pull to make it worthwhile for the bigger companies to build bikes like we want. Of course, that does leave a gap for interesting creations like the CCM to fill.