Who cares? There is never any real diversity. They pick people that will look good for the marketing. Deal done. European company, more likely to get European winners. The US is the second biggest market but it's still only 11% of the overall sales (2012). So - they pick what looks good and other than the handful of people that applied and are pissed because they weren't chosen, nobody cares. And they're not chosen because of diversity issues. They were likely not chosen because they didn't look good enough for the marketing material for the target market.