I have been steadily downsizing the cartridges I use for deer hunting and target shooting. Lately I've been using a .250-3000 savage. It is killing deer just as dead as a .270 or .308, and the recoil barely exists. Try the smaller calibers, .250 sav, .257 bob, .243 win, you'll like 'em. The .223 is getting a lot of use these days for deer hunting. All it takes is a good bullet and shot placement (which you have to have anyway). It's also a great cartridge for the range for most folks that don't even have a range that goes to 1000 yds. The smaller cals cost less to shoot too. less lead, less powder per shot. Don't get me wrong, I own a .300 win mag and I think the mags are COOL. but the smaller cals get more use. Like someone mentioned above, I far and away shoot more .22 LR than anything else these days.