The Motorcycle Industry Is Dying

Discussion in 'The Perfect Line and Other Riding Myths' started by kwthom, Jul 6, 2017.

  1. kwthom

    kwthom nOOb Retiree

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    #1
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  2. Sir Not Appearing

    Sir Not Appearing That's no ordinary rabbit

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    Millenials would start giving up a few servings of avacado toast each week and start saving if Honda would bring the CX500 back with a skateboard deck seat and flat black paint job.

    Sent from my LG-M210 using Tapatalk
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  3. Dr. Breedlove

    Dr. Breedlove Been here awhile

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    "Between 2011 and 2016, sales of motorcycles with engines smaller than 600cc increased by 11.8 percent, while bigger, more powerful bikes managed only a 7.4 percent gain."

    Doesn't sound like "dying" to me. Sounds more like click bait.

    Regardless, if HD is pinning their hopes for the company's future on those doofy "Street" models, they're in big big trouble.
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  4. Farang Paul

    Farang Paul A Late Convert

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    Bloomberg testiculating again in their one-eyed American-centric way. The global m/c industry is doing fine and Harley is struggling to catch up.

    p.s. testiculating - talking bollocks.
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  5. 2y4life

    2y4life Adventurer

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    You selected what you wanted out of it and then determined it's click bait? From 2002-2008, yearly motorcycle sales for road bikes in the US never dipped below 528,000 for any year. From 2009-2017, road motorcycle sales have only hit the 350,000 or more motorcycles sold just once. Looking at off-road motorcycle sales and it's just as depressing. In 2016, total motorcycle sales (road and off road) was a mere 371,400 motorcycles. To put that into perspective, the lowest total motorcycle sale from 2002-2008 was in 2002 at 688,600 motorcycles sold.

    Even more important is this stat that you conveniently left out:
    " In 2003, only about one-quarter of U.S. motorcycle riders were 50 or older. By 2014, it was close to half."

    The sales definitely do not lie nor does the trend.

    And yes, this trend is only in the US. Global sales around the world have not seen this dramatic a swing in overall motorcycle sales. Lastly, being from Wisconsin, HD is not doing itself any favors by marketing these new "affordable" street bikes.
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  6. Navin

    Navin Long timer

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    First dual sports died. Now this.
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  7. Bad Dad

    Bad Dad Been here awhile

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    I believe I posted , Screw Bloomberg! Boy I hate that Dbag!
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  8. YJake

    YJake PAR Nation

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    What's next?

    Kawasaki discontinues the KLR?

    Suzuki discontinues the V Strom?

    :photog

    -Jake
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  9. ViperJustin

    ViperJustin Retired HH60G Gunner

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    I think the old school dual sports are dying (KLR, DR, XR, WR, etc). Hopefully we'll see the next generation come out, at least for another 10-20 year run... I'd be in for a newer water cooled DR650 as long as it weighed about the same as it currently does. And I'd pay up to 10k for it too. Japanese reliability, stupid easy to work on, a million cheap (and good) accessories, 50hp and 50 lbs torque, etc.
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  10. Kiwi Mo

    Kiwi Mo SONS OF ARTHRITIS - IBUPROFEN CHAPTER

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    Fixed it for ya.

    Suzuki discontinues the DR650. :-)
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  11. rider33

    rider33 Long timer

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    in the states at least you'd have to be blind, deaf, and dumb not to have noticed this, marketing pedigree and proprietary data bases are not necessary, just go to a rider haunt and notice the number of grey hairs once the helmets come off. There was a line in there by the Ducuti guy which I think captured it:

    “It was trying to bring something to market that had a nod to the nostalgia, but also the simpler way motorcycling was approached in the 1970s.” (in discussing the scramblers success)

    When most of us started riding in the 60's, 70's or '80's we started on little, simple, inexpensive bikes, not over weight and over powered behemoths. Until quite recently the options in the US for 500cc and under bikes was quite limited and more than a little uninspired. I wonder how many of us would have jumped in if we were confronted with the entry level options that are available now. The more cool, affordable 250-800cc bikes they bring out, the faster they will climb out of the "nothing succeeds like excess" hole they dug for themselves. You can't ignore current buyers but if they are all you are focused on eventually the game will be up.
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  12. ChairmanMaose

    ChairmanMaose OneLessCar

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    Avocado toast is to millennials is what cigarettes, alcohol, cocaine and bad disco clubs where to baby-boomers.
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  13. Tripped1

    Tripped1 Bitch called me a feminist.

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    With a few hundred times more debt and no job security.
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  14. Caesars_ghost

    Caesars_ghost Vertical twin

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    This theme comes up quite often.

    In the first place, arguably 2002-2008 was simply a bubble, like a lot of the rest of the economy at that time. Cash was flowing freely and a lot of people were buying ass jewelry on credit.

    Beyond that, I agree that until recently there's been a dearth of practical, fun, affordable bikes that surely means a lot of lost sales opportunities, because a lot of prospective new riders take one look at a 90hp bike and think "that looks fun but I would kill myself on that thing, I'll stick with my Mustang, thanks." (Exact words of a 17yo kid as he was selling me a bike he'd picked up.) Big power can be fun but if you've never ridden anything with two wheels and a motor before, even a 20hp 250 seems like a fire breathing dragon.
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  15. ChairmanMaose

    ChairmanMaose OneLessCar

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    Poor kids. No cigarettes, alcohol, cocaine, clubs or motorcycles. Writer Yuval Noah Harari's book Homo Deus: A brief History of Tomorrow writes about the rise of the "useless class" due to artificial intelligence, 3D printing, robotics, self driving cars etc... There will be a transitional period where we wait for the market to create opportunities and it'll be ugly.
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  16. 2y4life

    2y4life Adventurer

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    Hate to say it but that appears to be the case...although if we look at it, the whole "motorcycle industry is dying" is just an American thing. In the US, overall motorcycle sales in 2016 were down 2.1% from 2015 but motorcycle sales in the UK were up a whopping 11.7%. I wonder why and it would be interesting to hear from our UK mates across the pond what they think as to why motorcycles are booming there.
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  17. Tripped1

    Tripped1 Bitch called me a feminist.

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    Didn't London do something comparitively drastic about traffic control that makes riding to work a lot more desirable?
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  18. fecundity

    fecundity Been here awhile

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    Like someone said cars are much more efficient, reliable, safer and affordable these days. Bikes have always been recreational vehicles in the States and given the many economical cars available only folks that REALLY want a bike take the plunge. There are plenty of small economical bikes on the market now but I don't think there is enough interest in the States to boost sales here.
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  19. SpaceStation#4

    SpaceStation#4 Adventurer

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    The Honda Rebel 500 is a good start. That would get me into a showroom if I was young and starting out again. Motorcycling is like fishing, hunting and golf. All hurting. Where are the young people??? Give them a smart phone, a cat and shitty super hero movies and plenty of them seem happy as clams.
    #19
  20. ARiderX

    ARiderX Long timer

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    Yet there has never been a more diverse branched out line-up of competent motorcycles, and there's something for everyone out there.

    I read it here often: I don't think you can buy a "bad" motorcycle anymore. Whereas 20-30 years ago, boy could you buy a turd of motorcycle back then.
    #20
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