It's a place for showcasing next years products to retailers, that's about it. Or...if you're a wanna be sponsored athlete, a great place to wear thick knee pads and suck some dick in hopes of getting sponsored by some company for you to whore yourself for their gain. Then you'll find yourself whoring for a photog instead of skiing, standing around being a BITCH for a photog as they direct you to jump off large rocks, all in hopes that they, and you, will score the coveted "cover photo" of some shithole magazine. After all that, the payback is some skanky bitch in the bar who thinks you're rad, but she's already got some nasty herpetic ulcers waiting for you. Sum it up well enough?