Funny thread. Harley has sold more bikes in the last decade than anyone else. They are more profitable than anyone else too.... at least I think so, without hard numbers or data to back that up.... Anyway: what they do has worked for them. What are their sales woes compared to, say...Suzuki's? Since it came out, I get a real jones for an xr1200 every three months or so. It is the only "standard" or ujm-like bike left that one can buy new these days. So every three months or so I make myself go in to the local harley dealership. I ride an sv1000 daily, but also proudly drive the minivan when I need to drive....that thing is the most practical car ever made.... my point is, I am "out of their demographic" and they know it no matter how I arrive at their shop. This time I was really impressed with the xr1200x on the floor: something really cool about that bike. It's like a cross between an xr750, a cb1100f and a zrx1100... in appearances anyway. I know the bike is SLOW compared to even my docile japanese twin, but it's really cool and maybe almost fast enough, has almost good enough brakes, and handles almost good enough to warrant a look. With a little help and a lot of $$ it could really move, brake and handle well too. So I go in and start talking to the sales guys and am just accosted by their total lack of knowledge about non-harley motorcycles. "This thing is FAST... dude" etc... Also, I clearly knew way more about this bike than they did. And finally, it was clear to me that their idea of a good day in the saddle and mine are not the same: in fact not even in the same universe. The harley "culture" by nature is insulated from the rest of the biking world. "We don't care about your bike" are words I have heard a harley sales dude say to another rider. As one who would love to love a harley, these are huge barriers still. When I was looking at Buells before I bought the sv I was treated as a leper in 90% of dealerships I entered. And the guys didn't know ANYTHING about the Buell bikes at all. An XR1125 would be bad ass, as would a VR1200, so would an entirely oversquare pushrod motor that would rev to 85000. The Harley sound is something that Harley people love but the rest of the world thinks is obnoxious: adding some revs would help both the top end and the sound. The Harley guys I know, have no clue what I am even talking about when this subject comes up. They love their bikes for what they are: symbols of rebellion or some kind of biker lifestyle that are reliable, comfortable and great for cruising around town with a mate or all day on the highway. The kicker is, Harley doesn't care what non-harley people think. They have their brand to protect and the brand itself is the thing that turns off guys like me. I may buy an xr1200 still, just b/c. With True-Track's, Ohlins', Brembo's, Alpina's, S&S's, and a boatload of cash, a 110-120hp, fast as hell and great handling cafe racer could be a reality. Do I want to do all that? Not sure especially when I could just go get a monster, streetfighter, speed triple and really quite a few bikes that would do that for quite a bit less money, a hell of a lot less work and still get to be a part of a "culture" that is a step away from squid-land.