I think that may be the crux of it. Modern bikes are wonders but all too often soulless. A Ural is not: part antique, part dirt bike, part tank - whatever, it's very difficult to ride around in one and not have a shit eating grin on your face. And that your dog, wife, kids, friends, cute girl at work etc all want to ride in it as well just adds to the fun. The pinical of motorcycle technology they are not and they only win races in reverse but somehow, they manage to remind you of why you got into motorcycles to begin with. Lighten up, ride Russian.