World Superbikes will gain more popularity in Italy as their former MotoGP network (Mediaset) have just signed a three year contract. Sky purchased exclusive rights to MotoGP which means they will be charging viewers to watch races. Only eight out of the eighteen races will be televised free-to-air. Previous WSBK broadcaster LA7 (owned by Telecom Italy) currently average between 1.1 to 1.5 million viewers per race weekend. I wouldn't be surprised by Rossi's comments about World Superbikes, that he maybe making the switch over. Especially to contend against his archnemesis Biaggi.