The American Motorcyclist Association (AMA) is announcing the addition of several new members to its staff.  One of the key new hires is well-known moto journalist Mitch Boehm.

Mitch Boehm

Mitch has 36 years of motorcycle industry and “moto journalism” experience.  Included in his background is staff experience at both Motorcyclist and Cycle World magazines.  From 1993 to 2008, Boehm served as Editor-In-Chief at Motorcyclist.

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Mitch Boehm

Other accomplishments include working as an R&D expert for American Honda, editing Malcolm Smith’s autobiography, and working as American Flat Track’s Communications Director.  His most recent role was as Editor-In-Chief of Thunder Press magazine.  In his new position with AMA, Mitch will be the Editor-In-Chief of all AMA media properties, including American Motorcyclist Magazine and americanmotorcyclist.com.

AMA’s President and CEO Rob Dingman had this to say about Boehm coming aboard:

“Mitch’s editorial expertise, wide-ranging industry experience and keen perspective are a perfect match for our mission.  We welcome his new energy and fresh ideas on shining the spotlight on American motorcyclists and spreading the word about the work of the AMA to promote the motorcycle lifestyle and protect the future of motorcycling.”

Joy Burgess

Joining Boehm at the AMA is AMA Managing Editor Joy Burgess.  She has more than 16 years of editorial and marketing experience.  Ms. Burgess comes to the AMA from Thunder Press, where she was the managing editor.  Previously, she was the editor of Woman Rider.

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Joy Burgess

Much of Burgess’s time in the industry focus on women who ride.  She tells their stories and helping other women find a community in motorcycling.

“I’m lucky enough to have found ‘family’ in the motorcycle community, and I’ve never forgotten how much this community has given to me.  It’s always my goal to give back to the motorcycle industry, and I’m excited and humbled to have the chance to work with the AMA doing just that, working with Mitch and this amazing team to both promote and protect motorcycling through storytelling.”

Forrest Hayashi

On the sales side of the business, Forrest Hayashi is now AMA’s National Sales Manager.  He is a respected 25-year industry veteran specializing in advertising, media, sponsorships, and industry partnerships.  His previous roles include 12 years at Cycle News and 15 years at Transworld Media.

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Forrest Hayashi

“It’s an honor to join the AMA team, being a long-time member and an obvious motorcycle enthusiast.  Having worked in the motorcycle advertising media side for the last 25 years, I look forward to working with AMA partners, advertisers and sponsors going forward.  The year 2020 was, in a lot of cases, a year of growth for the motorcycle industry and I believe 2021 will be even brighter.”

Steve Gotoski

Rounding up the AMA changes is Steve Gotoski.  Gotoski is moving to a new role as AMA Director of Industry Relations and Business Memberships.  His focus will be to elevate benefits to the AMA’s 200,000-plus members by cultivating the association’s numerous relationships.  He will also improve business member communication and value and increase the scope of strategic partnerships.

AMA

Steve Gotoski

“I’m honored to have the opportunity to manage a key area of the AMA.  Our relationships within the industry are essential to the AMA’s ability to protect and preserve motorcycling for current and future generations, and I look forward to serving our members and industry partners to the best of my ability.”

All photo credit: AMA

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