Modern Benelli has had a troubled history, and the net result has been a brand that, while well-known in motorcycle circles, has come to lose some of its identity.

So it’s interesting that at EICMA this year, Benelli has decided to jump into the naked bike segment with a streefighter they hope will act as their introduction to a younger rider, perhaps even a new rider.

750 CC liquid-cooled, parallel twin on the Benelli 752 S at EICMA

The 752 S is a middle-weight bike with a newly designed four-stroke, 750 cc liquid-cooled parallel twin-cylinder engine. It puts out a rookie-friendly 77 hp at 8500 rpm and 49 ft-lbs (67 Nm) of torque at 6500 rpm. The motor features dual overhead camshaft timing, 4 valves per cylinder, and electronic fuel injection with a double throttle body.

Benelli have made a bit of a sacrifice in the frame. To bring the cost down, they built a tube-trellis frame with steel plates. But it comes with a weight penalty. Wet, the 752 S tips the scales at a stout 502 pounds (228 kgs,) which is a bit chunky for a bike in this category.

Stacked headlight on the Benelli 752 S at EICMA

The headlight has dual projectors that are vertically stacked, with turn indicators sprouting on stalks from each side.

The ubiquitous digital display

The suspension is upside-down Marzocchi 50mm forks on the front with 117 mm of travel. There’s an adjustable monoshock at the read with a 45 mm range. The 17″ alloy wheels are paired with a Brembo braking system. There’s a double 320 mm diameter semi-floating disc on the front with a four-piston calliper, and a 260 mm diameter disc on the back with a single-piston floating calliper. The tank holds 3.8 US gallons (14.5 litres.)

Benelli 752 S at EICMA

The 752 S will reach all Benelli dealerships in the summer of 2019. So far, they haven’t announced the price, although it’s expected to be highly competitive within its category.

Benelli 752 S — image courtesy of Benelli

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