Royal Enfield is not the most well-known brand of motorcycle in the USA. So its quite exciting and amazing to see that the brand has chosen to help develop future motorcyclists and teach them life skills here.
Build Moto Mentor Program
They have stepped up to the plate in partnership with the “Build” Moto Mentor Program. The program is designed to teach high school students professional and social skills related to motorcycle and motorcycling. The program is a non-profit educational organization that helps high school students develop trade and technical skills. Participants in the Build program participate in various trades like welding, fabrication, design, mechanical repair, and machining. Students pair with a bike building mentor during the program.
Royal Enfield donation
As part of the multi-year agreement, Royal Enfield will donate 16 Classic 500 motorcycles as well as parts, support, and technical training. And they don’t intend to stop there. Royal Enfield and “Build” plan to expand the number of participating high schools.
According to Kevin Frank, President of Build Moto:
“The partnership with Royal Enfield opens up many opportunities for us, not only in the ability to immediately support more teams but also explore additional benefits we can provide to the participating students. We are excited for the future of the program with the partnership of Royal Enfield here in Milwaukee as they share our passion to bring motorcycling and STEM-related skills to youth.”
Build is in its 10th year and has already passed skills to many high school students. And, the organization isn’t restricted to teaching technical skills. It also teaches youth the importance of marketing and fundraising at local events.
One example is the Brewtown Rumble, a vintage motorcycle show sponsored by Royal Enfield’s flagship Milwaukee dealership. In addition, the dealership mentored a Build team last year.
Royal Enfield Americas CEO Red Copes said, “We were eager to increase our involvement with Build after seeing firsthand the positive results it has on the youth here in the Milwaukee area.”
The 2020 program kicks off this December. Teams meet at least once a month through the spring. In June, teams will compete for the Royal Enfield Build Cup, which will be presented at the Brewtown Rumble in Milwaukee.
As a sign of its commitment to the entire motorcycling public and industry, Royal Enfield’s partnership with Build does not prohibit other motorcycle brands from participating. Backing up this fact is the participation of Indian Motorcycle of Metro Milwaukee. They will conduct dyno runs on all the builds during the program’s Dyno Day.
Perhaps other manufacturers and brands will see Royal Enfield’s example and follow suit. More participation from the entire motorcycle industry will help ensure future generations will embrace motorcycling. Hats off to Royal Enfield!