If you are a passionate and current “Ducatisti”, Ducati wants to hear from you.  Ducati’s CEO Jason Chinnock is asking whether you’d like to be part of Ducati’s 2020 advertising campaign.

The Italian motorcycle manufacturer says it is looking for passionate Ducati owners – “Those who live and breathe Ducati Red”.  If you’re one of those Ducatisti, Ducati wants to share your passion.

Selected individuals will be Ducati’s guest in California for a day-long photo and video shoot.  Thereafter, they will share your story with the world in its 2020 advertising campaign.

Ducati Multistrada Enduro

Perhaps a Ducati Multistrada Enduro is more your cup of tea?

Riders of all ages, backgrounds and skill levels are welcome to participate in the selection process.  Ducati says that you must be comfortable being interviewed and riding a 2020 Ducati on camera.  That doesn’t sound too hard.  Yada, Yada, Yada, I’ll take a Super Leggera V-4, please!

If you are interested, send an email to  [email protected] with the following bullet points along with a video of 60 seconds or less.

  • Your name
  • The model and year of your Ducati motorcycle
  •  Which city and state you live in

Your video must tell Ducati what makes you passionate about the brand.  You must also put the word “awaken” in the subject line of your email submission.

This campaign is strictly for USA residents.  Only current registered owners of a Ducati motorcycle(s) are eligible.  The deadline for submission is February 18th at noon PST.  You have less than a week to make it happen.


All photo credit: Ducati

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