Last week, when we told you Buell Motorcycles was back, we also told you Erik Buell wasn’t part of the plan. He’s off working with Fuell now, an electric motorcycle and e-bike company.
However, it seems that’s still a question for many motorcyclists, and this week, Erik Buell sent a note in to Roadracing World to explain what he’s up to, and what’s going on with Buell Motorcycles.
As Roadracing World went to the trouble of writing this up and getting the details straight from Mister Buell himself, you should head over there to get the full details. Here’s a quick overview: Erik Buell makes it very clear that he’s not working with Buell Motorcycles anymore. That company is now owned by Michigan-based Liquid Asset Partners, as well as the remains of Erik Buell Racing (EBR). Erik Buell is not happy that his name is still attached to the company, but that’s the situation at this point.
Again, head over to Roadracing World for the full deets, including some insight as to what went wrong with EBR’s ill-fated deal with Hero.
This is all coming to the surface because of renewed interest in Buell Motorcycles, as owner Bill Melvin says the brand will be rebooted. Buell says it’s working on dirt bikes, adventure bikes and other interesting projects in the months to come, with 10 new models coming by 2024. Melvin says the company will build “boutique” bikes, with plans for both large-capacity and small-cc models. Buell’s new management also says it plans to tackle the Baja desert race series. Bold statements, indeed—head over to the company’s website for more info.