Just what is the "direction for real rider" vs "hipsters"? Here within the U.S. motorcycle market; what do "real riders" ride or buy? IMO, electric bike market for 60+ mph, 200+ mile range & 30 charge time are the novelty, niche market. Most application for electric bikes are going to be short distance (<40 mile per ride), avg. speed less than 30 mph, top speed rarely exceed 45 mph, urban city riding that have easy access to charging stations.