I think you make a good point. In spring of 2007 I had a $500 deposit on a Hypermotard which I expected to pay sticker for as it would be the first bike to be delivered by the dealer. When I tested it and didn't love the riding position I kept my deposit with him and kept looking at other bikes in his store. The dealer knew that I really wanted a supermoto and that I was probably going to buy something from him. I wound up buying a 950SMR with a slight discount from MSRP, maybe $500 or so. Because I was so excited about finally getting a bike after waiting so long, (it was august now) I did not investigate pricing on the 950, which dealers around the country were starting to discount more aggressivley because they weren't moving well. So what do you think this dealer is thinking when I walked into the store the other day to look for a bike to replace my R1200GS. I'll tell you what-"theres my boy who paid almost full sticker for that 950SMR, Lets see if I can bag him for the same on this new bike he's looking at."