The two 'Rallyes' are aimed at very different demographics. While here are some very capable GS Riders out there, the last two GS Rallyes have been gravel road based, both for ease of set up, & because of the range of rider ability/ set up that attends. A dedicated endure type ride would miss the market Veg was aiming at, & maybe disenfranchised some of the applicants. There is also the matter of the very different spend. I put in my entry for a social ride on roads I know very well. It looks like the event would have achieved my expectations - if I'd made it. I think BMW supported the event to a small extent. I dont know that it extended that to other brand supporters.