Article here. https://www.clickondetroit.com/automotive/harleydavidson-buys-electric-bike-maker-for-kids I noticed a large display of Yamaha electric bicycles in children's' sizes at the IMS in Chicago. Yamaha set up a riding area and there was quite a line of children/parents waiting their turn. Is this a good market play for Harley? Who knows. But look at who buys children's electric bicycles. Parents, probably more dads than moms. And they'll have to go into a Harley dealership to do that. It could well be that dads who might not otherwise set foot in a Harley dealership will now do so and will get the urge to own a motorcycle.