BTW I'm guessing this thread will turn into the kind of train wreck that threads like this always do on ADV always do but before it does, let me play Devil's Advocate: And no I'm not a salesperson or a dealer shill. The counterpart to the dealer that "adds on" to an already negotiated price is the customer who haggles a "best price" out of a salesman and then takes that price to a competitor and asks him to beat it. Car and motorcycle dealers aren't dumb. They know people don't like the "add ons." But they also know that if they can't get you to walk into their shop they have a 0% chance of getting a sale. So of COURSE they'll advertise that hot new KawaYamaHondaZuki XYZ1000 that has an MSRP of $12,999 for $9999. They have no intention of actually selling it at that price but they need to advertise that price otherwise you'll go to the dealer across town that advertises the bike for $10,999. My point here is that the current business model of having an artificially low "sale price" and then bumping that sale price upward with spurious additional charges is a business model that really doesn't benefit the dealer either. And using "low prices" as the main technique to draw in buyers also means that dealers have to recoup those losses elsewhere - like overcharging for accessories and parts and underpaying their staff (which in turn leads to high turnover among technicians and poor quality service.) Also, it does seem like this is starting to change at least in some areas. There are a few dealers who will advertise "Price plus tax, no dealer fees!" What remains to be seen is whether BUYERS will catch on to the fact that Dealer A may be offering that XYZ1000 for $9999 and dealer B may be offering it for $11,999, but that dealer A adds $2500 worth of additional charges and dealer B doesn't.