Why would Jeep name a Wrangler-based pickup "Gladiator" rather than "Scrambler"? The original Gladiator was a full-sized pickup, based on the FSJ Wagoneer and sharing some parts with it. If they wanted to name a new pickup "Gladiator" it should be a full-sized pickup, and probably based on the Grand Cherokee, IMO. The new convertible pickup is much more in line with the "Scrambler" name, IMO. I also don't understand the people comparing it to the other mid-sized pickups and saying things like "It'll never sell.", and "This other pickup is JUST like it.". Uhh...No. It's not. Nobody has sold a convertible 4WD pickup in this country since the Dakota. The new Jeep pickup is like the Wrangler, in that it's a niche vehicle. The Samurai isn't offered here. Toyota messed up when they didn't offer a convertible FJ cruiser, or 4Runner. GM and Ford no longer offer convertible 4WDs either. Now Jeep is going to be offering a crew cab, 4WD, convertible that can tow up to 7000lb+. With the coming Ecodiesel, one gives up a bit of capacity, but it'll probably get over 30MPG, and it won't be so humongous that it won't fit into the drive thru ATM like a Tundra...although I wish Jeep had offered pickup YJ/TJ versions like the CJ8 Scrambler here before making the Wrangler wider. Anyway...NOBODY else offers anything close to this niche. Why not? A convertible FJ or Bronco would probably sell. A convertible Tacoma or Ranger would probably sell...and as much as I've enjoyed my Jeeps, I also like Toyota's general engineering and build quality.