The Scrambler is one they'd probably like to forget. Or rather, not repeat - since it was a different company and almost 40 years prior. The Scrambler was a complete dud, in its day. It looked funny. Compared to the well-designed Toyota and Nissan trucks, newly with 4WD...with atrocious fuel economy in the era of Artificial Gas Crisis II...AMC itself imploding, and Renault's intentions as a prospective buyer, uncertain... The total run on those was only about 35,000 units, IIRC. They probably didn't even recover the design and tooling costs. NOW, of course, it's collectible; and it's seen as a bookend to the TJ Unlimited, which used the same basic frame...but that was far in the future and there was no money for the manufacturer. And "Scrambler" was seen as a stupid name, even then. For some reason they didn't want to go with CJ-8; and I guess marketing talent costs. For that matter, "Gladiator" wasn't really seen as a brilliant image back in the Kaiser-Jeep era. First thing AMC did with the Jeep line was, hang the Wagoneer full-width grille on the truck, and ash-can the Gladiator handle. They became the "Truck" and later the "J-10/20."