Lightning Strike

Discussion in 'Electric Motorcycles' started by voltsxamps, Jan 24, 2019.

  1. chainslap

    chainslap BlessedarethesicK Super Supporter

    Joined:
    Apr 23, 2009
    Oddometer:
    2,631
    Location:
    The Dirty South
    Dang, I would have been totally bummed if that was the case and I had money down on a strike.

    E-bicycle races? For real?

    What about the "one" demo they were touting?

    Chained off and no photos?

    Too many WTF's.

    I hope they get their act together sooner rather than later.

    **edit** I just read the entire BARF thread. :fpalm Sad.
  2. MJSfoto1956

    MJSfoto1956 Been here awhile

    Joined:
    May 12, 2017
    Oddometer:
    488
    Location:
    Boston, MA
    You only get one chance to make a first impression.
  3. ultrarnr

    ultrarnr Been here awhile

    Joined:
    Jul 25, 2010
    Oddometer:
    203
    So it seems the three Strikes on display at the Open House were already reserved bike so they couldn't be sat on or ridden since they belonged to people already and were awaiting pick up or shipping to the new owners. Yet when asked about when deliveries would start the response was 90 days. Doesn't quite add up but then that seems to be the normal for Lightning.
  4. Questor

    Questor More Undestructable

    Joined:
    Oct 8, 2005
    Oddometer:
    4,775
    Location:
    Thousand Oaks, CA.
    So they had three Strikes, and now they're out (of inventory)?
    (Sorry, I couldn't resistor). :wink:

    Q~
    voltsxamps and liberpolly like this.
  5. Ray R

    Ray R Long timer Supporter

    Joined:
    Dec 27, 2006
    Oddometer:
    2,680
    Location:
    Canby, OR
    Has anyone heard anything new about the Strike Carbon? I sent them an email last week asking "If I put a deposit on one today, when could I expect delivery?". No response yet.
    The Zero SR/F is starting to look better and better. At least Zero seems to care about their customers, and now has a solid performance bike that's more than just talk and speculation.
  6. ctromley

    ctromley Long timer

    Joined:
    Oct 18, 2012
    Oddometer:
    1,089
    Location:
    PA
    As I recall, deliveries were supposed to start in July, assumed to be end of July. As of today they are two months late. I did see a report of one getting delivered on a different forum, but one single delivery is not "deliveries" as in plural.

    I would really hate to be working at Lightning right now.

    By promising big to a wide market they are looking pretty foolish at this point. Even if/when they start doing what they promise, there will be many who hold back to see if they can keep it up. I'm open-minded and wish them well, but I personally can't see buying a Strike for a year or two given what I've seen so far. They appear to be spread FAR too thin.

    It would appear that Hatfield is not a reasonable person, and reality is showing him what reasonable means. I'm not willing to put my money on the line until he gets it.
    Ray R likes this.
  7. ctromley

    ctromley Long timer

    Joined:
    Oct 18, 2012
    Oddometer:
    1,089
    Location:
    PA
    https://www.motorcycle.com/features/lightning-building-electric-motorcycles.html

    Reading between the lines, it seems Lightning is in no hurry to ramp up to what anyone would call "production" levels. Their "production" bikes are being assembled by a company with a total of 20 - 30 employees. "Production" bikes are being made with some 3D printed parts, a method no one would use for real production quantities.

    The sense I get is that they don't understand how their operation must change in order to build the quantities they say they want to build. Their part supplier in China is a large manufacturer of e-scooters and bikes, so they totally get it. But if Lightning in San Jose has people skilled in high-volume production methods, they either don't have the go-ahead from management or the resources necessary to put those skills to use.

    There is a huge bottleneck somewhere in this system. Don't know if it is cultural, technological, financial, managerial or what. But something is wrong here. Whatever it is, it seems that getting a Strike that is ready for prime time (ABS, TC, ride modes, parts made with production processes, quality issues ironed out,etc.) is going to be a long wait. They simply don't have the production capacity to pump enough bikes through to work out the kinks in a real production system. So they're stuck in low gear.

    One thing not mentioned at all in the article is dealers. Dealers will drive demand, but dealers won't sign on unless there is a real dealer administration function within Lightning to support it. My guess is that they're devoting all their efforts just to getting maybe 15 or 20 built per week. (They won't say what their build rate is as a matter of principle.) That's not going to support a dealer network.

    And lacking dealers, buyers need to work directly with Lightning to resolve any customer service issues. No system for that is mentioned either. It appears that when an issue comes up, they deal with it as they can.

    So bottom line, it looks like Lightning is a company with a promising design, terrific parts supply capability, but no understanding, ability or means to reach the production numbers that had to drive the whole concept from the start. And no desire to answer the people like me who are left to speculate about why they're not keeping their promises, or how they ever will. From the outside, it looks like there is enormous potential here - that is being squandered.

    Frustration is not a great way to court a following.
    Bt10, Ray R and wheresbaoskee like this.
  8. vasculopath

    vasculopath You are not your bike Supporter

    Joined:
    Oct 30, 2007
    Oddometer:
    436
    Location:
    Santa Fe
    I'm not frustrated. I have a deposit down and will wait. I sold off a few bikes in anticipation, then ended up picking up a few more despite myself. I've got more bikes than time anyway. Glad to see they've put one in the hands of an owner, though I'd love to hear his review! I waited for a model 3 Tesla, now that I have it, it's the best vehicle that I've ever owned (Next to my 5th Gen VFR of course), and I already went solar so...no problems waiting. I've been in contact with the company and they've been good with questions, invited me to the factory, but I'm in NM, and don't get to Cali much, so happy to bide time.
  9. alienbogey

    alienbogey Been here awhile

    Joined:
    Oct 4, 2015
    Oddometer:
    424
    Location:
    Washington, USA
    I'm in the watch, wait, and see camp. I want it to work and I'd buy one tomorrow if I could see dealerships, demo bikes, and a bit of a track record.

    Or, I'd even consider them if they keep a direct sales model if they can do it as well as Tesla.
  10. ultrarnr

    ultrarnr Been here awhile

    Joined:
    Jul 25, 2010
    Oddometer:
    203
  11. ctromley

    ctromley Long timer

    Joined:
    Oct 18, 2012
    Oddometer:
    1,089
    Location:
    PA
    It is certainly looking bad for Lightning these days. I think it's a mistake to assume it's a situation caused by malfeasance when it could just as easily be due to incompetence. We need to pay attention to see if people who request the return of their deposits run into trouble.

    This is quite obviously not a company ready for prime time. If they go belly up I can only hope someone buys them and brings the Strike to production. Then again arrogance on Hatfield's part seems to be a factor here, so selling the assets at a reasonable price might be problematic.
  12. voltsxamps

    voltsxamps Advolturer

    Joined:
    Mar 20, 2016
    Oddometer:
    1,706
    Location:
    +positively grounded-


    Recent news, or lack there of, is unfortunate. Hoping Richard Hatfield and company produce and deliver soon but it’s not looking great thus far.
  13. chainslap

    chainslap BlessedarethesicK Super Supporter

    Joined:
    Apr 23, 2009
    Oddometer:
    2,631
    Location:
    The Dirty South
    Dern, That article does not promote any confidence in the company or it's products.

    I think the only way it could be considered a scam is if he keeps all/any (if any were given) deposits on un-produced bikes. Otherwise it's just a huge letdown from a company that seems/ed to have a lot of promise.

    I mean great if the guy is making technological improvements in the e-bike industry and wants to keep it low key and have a small footprint. It's another thing entirely to set folks up to believe that they are going into production with several offerings and provide nothing.

    Such a disappointment. I had high hopes for this brand.
    Rokoneer likes this.
  14. ultrarnr

    ultrarnr Been here awhile

    Joined:
    Jul 25, 2010
    Oddometer:
    203
    Supposedly you can take a test ride of a Strike every Friday between 1-6 pm in San Jose at the Lightning factory there. They also claim that you don't need a deposit if purchased through a dealer. I had no idea Lightning had any dealers! My Zero/Energica dealer sent several letters to Lightning about becoming a Lightning dealer and never heard anything back.

    This was posted over on the electricmotorcycleforum.com

    https://electricmotorcycleforum.com/boards/index.php?topic=9600.0

    If this is true then we need to get this word out to some moto journalist so we can get some article written about the Strike.
  15. wheresbaoskee

    wheresbaoskee Perpendicular to Everything

    Joined:
    Aug 8, 2017
    Oddometer:
    385
    Location:
    No Matter Where I Go, There I Am
    Nobody should have to alert the press on this one.

    Between folks from this board who write for the front page, the gigantic BARF community, and likely a whole host of other bloggers and vloggers in the Bay Area there should be plenty of takers who would offer their thoughts online if Lightning is actually doing this. Never mind all of the MCN writers who frequently end up at Sears Point or Laguna Seca. Plenty of local talent up there to take the plunge.

    Don't get me wrong. The Strike was one of the bikes I was the most excited about, but I had my doubts that they would be able to produce at their advertised price points.
  16. voltsxamps

    voltsxamps Advolturer

    Joined:
    Mar 20, 2016
    Oddometer:
    1,706
    Location:
    +positively grounded-
  17. woodsrider-boyd

    woodsrider-boyd Wow, these guys are fast

    Joined:
    Apr 19, 2005
    Oddometer:
    925
    Location:
    WA
  18. ctromley

    ctromley Long timer

    Joined:
    Oct 18, 2012
    Oddometer:
    1,089
    Location:
    PA
    Check the comments. Similar to here, no one has seen any mention on forums or social media from anyone receiving a Strike. It's this kind of disconnect, over and over and over, that makes it difficult for me to trust anything Hatfield says. He needs to demonstrate a good long run of normal operations with no surprises before he'll get my money.

    And why on Earth is he developing new projects (more promises) when he hasn't come even close to showing he can deliver on the one everyone is still waiting for? He's talking a very big game and showing nothing. If he acted like that as my employee he would have been fired long ago.

    Deliver on your promises. If something unexpected or outside your control happens, tell us. Clearly. Otherwise, it's hard not to see the common element in your continuing string of failures is you.

    At this point, for me at least, it isn't about the bike at all. It's all about trust.

    And BTW, still not word one about dealers. I can maintain it myself. (Though I've read comments suggesting the Strike is difficult and time-consuming to assemble, which would make it a pain to work on.) But what happens if there's a recall, which with the chaos surrounding the Strike, and Hatfield's all-talk-and-nothing-to-show performance so far, needs to be considered as a very real possibility? I'm in PA. Is he going to pay for me to ship it back? Should everyone keep their crate?

    Lightning is having severe problems getting production running, which is something that one would hope they planned for. Based on some descriptions of past behavior, I'm betting they've made no plans for how to handle a recall on a nationwide scale, they'll just deal with it when it happens. Any predictions on how that might go?

    Hint: A recall is most likely to happen when you have sufficient numbers in the field to find a statistically significant issue - which can make it a much bigger mess to manage. The DOT can be a helpful friend to companies working through this who are up-front with what's at issue and how to make it right. DOT is the worst nightmare for any company who appears to be hiding or fudging facts. Based on past performance, which group do we think Lightning might fall into? Depending on how they're financed, a recall could conceivably implode the whole company.

    The local kid who mows lawns runs his business with more competence, forethought, honesty and respect for the customer than Hatfield.
    voltsxamps and Bt10 like this.
  19. ultrarnr

    ultrarnr Been here awhile

    Joined:
    Jul 25, 2010
    Oddometer:
    203
    My local (Raleigh, NC) Zero/Energica dealer wrote Hatfield about becoming a Lightning dealer and never got a response. I doubt Hatfield has any interest in having Lightning dealers when it is questionable whether or not there is really a product available.
  20. voltsxamps

    voltsxamps Advolturer

    Joined:
    Mar 20, 2016
    Oddometer:
    1,706
    Location:
    +positively grounded-
    NewZeroland takes a Lightning Strike out for a test ride with CEO Richard Hatfield.



    E1AF8987-FBE6-4D51-96C9-6DD3590E776C.png 3483EF31-8AB4-4DE1-810B-190D4BDF3547.png 3280A6E6-C5E7-4728-B209-52CCA9C9A857.png

    Shame we didn’t hear anything from the CEO himself or are any wiser as to when one can purchase one. Are there still no proof or reports of customers actually owning/riding one yet?