It is interesting to watch the roll out of both the Live Wire and the Strike at the same time. Both electric motorcycles and both new to the market place. Two very different approaches to marketing. H-D has already had press rides and the reviews are already in the major motorcycle web sites with an amazing amount of response from readers. Lightning still doesn't have a test ride bike available and is just holding an open house for local riders to help get the word out. An somehow I keep going back to ctromley's post about the findings on Glassdoor on what the work environment is like at Lightning and wonder if that really explains all of this.