Motorcycle makers targeting new riders

Discussion in 'The Perfect Line and Other Riding Myths' started by thomas.tc.young, Sep 14, 2018 at 8:46 AM.

  1. thomas.tc.young

    thomas.tc.young Been here awhile

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  2. DesertPilot

    DesertPilot Been here awhile

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    I'd missed that one. Thanks for the link!
    #2
  3. AwDang

    AwDang Been here awhile

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    Motoamerica has been doing something similar with local mini racing groups. Giving them paddock space to set up a course and let the under 12 set drag knees. It’s really cool to watch.
    #3
  4. shoeb

    shoeb Long timer

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    Failed to market to Gen X... and everyone after. With such a short-sighted strategy it's no wonder what's occurred. I hope we get some ideas like the above in the UK.
    #4
  5. TheProphet

    TheProphet Retired; Living the Dream

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    With helicopter parenting and pampered/protected youths growing worse every year, it's doubtful that todays kids will get any motorcycle riding support from parents, especially those who have never ridden.

    Note what is happening to youth football for example - any slight chance of injury, and it's off the list. Add widespread PED addiction to the mix, and it's going to be a very tough challenge.

    Motorcycling became very popular following WWII, and continued to grow substantially as an activity until the mid '70's, and that generation carried it forward for the most part until just a few years ago, hence the continual "aging" of the average rider. Those original guys are getting older and older, and gradually heading off the the Last Ride. The manufacturers catered heavily to these guys, who also gained in income and expendable cash as they became older - also explaining the continual rise in cost for new bikes.

    Now manufacturers need to reverse that trend and start all over with smaller, much more affordable bikes to attract teens and twenty somethings to the activity. It will be difficult.
    #5
    outlaws justice likes this.