I’ve retired after over 50 years in retail sales. Automotive, ATV, motorcycles, marine, RV trailer, etc. In Canada, Ford very successfully runs their “Employees Price” sale every summer. It’s really a good deal generally and the negotiation is essentially taken out. However—-Here’s what happens New truck $65,000 Employees Price discount. $5500 Ford incentive rebate. $6500 So $53,000 for the truck. Dealer now near rock bottom so offers true wholesale value on trade, say $20,000 so $33,000 difference for this deal. Customer insists he can get $25,000 to $30,000 for his trade elsewhere. So show him this deal..... New truck $65000 Trade in $31,000. (Higher than he said could get) Difference now $31,000. And a lot of customers like the big trade in better. So I still don’t know if customers want the no-haggle fixed price experience OR what, but since you offer no prize for correct guess I won’t try. I honestly believe most customers are really afraid they’re gonna pay more than someone else did as their biggest anxiety with the buying process. Man, I’m glad I’m retired. The stories I could tell.