I found a press release by Morrison Media while I was poking around on the Oz Adventure Riders site. The release is for a new Trail/Adventure magazine and I couldn't help but think that some of it was a bit sketchy. Some of the quotes that I found a bit odd where: Managing Director of Morrison Media, Peter Morrison, said Trail Bike Adventure Motorcycle Magazine would unashamedly target an important niche which wasn't being well served by the current stable of publications available to consumers. Our aim in launching this product is to provide a vehicle for trail and adventure riders who want to know more about places to ride, what to take, what bikes are best in what conditions, what tours are available, what accessories make the difference and who generally have an interest in spending time in the saddle touring and enjoying less accessible areas of our region from behind the bars of a trail or adventure motorcycle. Morrison Media has enjoyed great success with Freerider MX magazine, targeted to freestyle motocross, and we will now follow that with a product pitched squarely at a totally different audience. Does anyone else find this to be a bit of a stretch . It reads a lot like some of the early Sidetrack editorials if you ask me (although most probably wouldn't). Don't get me wrong, I think it's great that there is another publication out there catering to adventure riders but I think credit should be given where it is due. Despite it's timing problems, Sidetrack seems like one of the few publications in the world that specifically caters to the adventure market and yet these guys insist that they are pioneers in the field? Well that's it, rant over now. Hopefully the magazine turns out better than it's press release and doesn't exist merely to sell ad space and not much else. Who knows maybe as Mr Morrison clearly states "The editorial and pictorial style will reflect a higher quality standard than that seen in the current market." Pretty big claims from a new player though.