I'm no fan of Harleys, Indians, cruisers, or baggers, but I do appreciate them and I can see their appeal. I like what Keanu Reeves, Confederate, and Motus are doing/did. BMW's version of the general class of cruiser bikes seems too polished, too calculated, kind of like the RnineT. The lifestyle marketing is too obvious. I'd feel like a lab rat riding it, with BMW technicians watching me with a clipboard to gauge my response.