Errr, no. Ducati bikes are usually slightly better and a lot more expensive. So one can say it's overpriced for what it is - I still own a Ducati because to me it's worth it - but I cannot think of a single Ducati bike that was more expensive and inferior than the competition. That's Harley way, and that's not going to fly anymore. So back to the subject of the thread, if Livewire was even slightly better than Zero SR/F, it could justify it. But it is slightly worse, and third over the price. Ducati needs to make the best damn e-bike on the market, and then they can charge whatever they want for it.