You’re looking at it the wrong way I think. I agree they aren’t cheap but they are essentially a hand built motorcycle. They don’t have the big assembly lines, automation and high volumes that the big euro and Japanese manufacturers do. Could you imagine the cost of getting a new sidecar fitted to your new F750 or R nine T? You’d probably end up paying more for the outfit than you would a new Ural and would probably have voided the warranty. When you look at it that way then perhaps the price is not so unreasonable. And after all, if people want them badly enough they will find the money and pay the price regardless.