...and why? Declare you brand loyalty if that's the main reason but if you've had good/bad experiences, if it is a price point/value proposition, reliability, dealer/manufacture support then this is where the juice is at. Top contenders for me right now: 1. Nissan Titan (non XD) - Felt familiar, and seemed quality have an Xterra right now that has been a great SUV. 2. F150 (5.0) - Tried the 3.5 EcoB, meh nice truck but wasn't blown away 3. Tundra - still holding on to the belief it is the quality/reliability king but the platform feels dated. Have yet to drive the GM 1500 offering. Don't believe Chrysler has cracked the code on quality so shy away from the Ram. 1/4 Tons - Tried the Canyon diesel, interesting but not what I was looking. Tried the Tacoma, really wanted to like it and do, but my head almost touches the roof and the back seat space is limited. Short box is a cool look and great for off road but not a key requirement for me. What I want trouble free, easy to maintain (hence sticking with non-turbo/non diesel). Able to tow a small trailer, maybe a larger one in a couple of years, so flexibility but not a big concern as I won't be hauling anything significant. Longevity - I keep my vehicles for 10yrs. Comfortable going down the road, occasional road trip over long distances so having a quiet and good ride is important, but is pretty standard for today's trucks. Fuel econ, yeah not the biggest concern but if I have to fill up every 300km that would get old fast. Pretty generic I know.