The MSRP is $9,999. Any dealer who tells you otherwise is full of... As for the Admin fee, that too is complete B.S., that's a dealer fee. The doc fee is also a dealer markup, based on the simple process of submitting paperwork to the DMV. Yet, it is a supply and demand issue, so it just depends on if you want to give in to tactics or not. I was very lucky in that I got mine for a total cost of $9,758.20, including taxes OTD. No destination fee, no markups, one "doc" fee that was technically just slashing the destination fee in half. My dealer had no dog in the fight, no interest in carrying the T7, wasn't even going to order them for the floor. His dealership is mostly dirt bikes, ATVs, and some sportbikes. His primary customer base is not interested in ADV or Dual-Sport at all. So for what it's worth, shop around, be patient and maybe find a dealership that doesn't sell a lot of ATV style bikes. However, most dealers now know that the bike is a hot ticket and it's going to be harder as time goes by. At least until the supply catches up.