The adventure riding market is full of competitors. Each is fighting for its share with products that can make ADV riding more comfortable, more enjoyable, and potentially safer. But the market is not huge, and margins can be quite small. And with many ADV accessory companies being of the “mom & pop” variety, you can bet that every revenue dollar counts.
So it’s great when a small company makes a significant contribution to make the moto world a better place. This time, its Giant Loop stepping up and taking a shot at helping others, and they are donating 100% of its Tracker Packer sales to the Kurt Caselli Foundation.
Giant Loop And The Kurt Caselli Foundation
The Kurt Caselli Foundation’s focus is the safety of riders and racers in the off-road motorcycling industry with a three-part mission:
1. Before racing, the foundation encourages, develops, and standardizes safety precautions that will help minimize risk outside of the rider’s control.
2. During racing, they develop, establish, and encourage the use of safety equipment and policies to increase the safety of riders.
3. After racing, they provide a safety net that allows and encourages former racers to further their education and reach career goals for themselves and their families.
That’s quite a noble mission, and Giant Loop is taking a stand to help the foundation further its goals. To help out, Giant Loop is donating 100% of its gross sales from its Tracker Packer holder used in conjunction with Spot Gen3 and Garmin InReach Mini units.
To be clear, Giant Loop is not donating a percentage of profits. They are donating 100% of gross Tracker Packer sales. That means that 100% of your purchase price will go to the Kurt Caselli Foundation. That’s impressive, considering many companies only offer to donate an undisclosed percentage of profits. It’s a big difference.
So for taking this big step and for supporting moto safety and riders, we are entering Giant Loop into the Moto Book of Awesomeness. Thanks and congrats, Giant Loop.
NOTE: This is not a sponsored article, Giant Loop did not pay anything for this article, and it is not intended to be an advertisement.