Harley-Davidson’s (Harley) thinks its purchase of StaCyc shows that it is looking to capture new rider’s hearts and wallets.  Stacyc is an electric bicycle aimed at riders from 3 to 7-year-old riders.

Harley says that the purchase reinforces that it is “investing in opportunities that inspire increased ridership in the near term and deliver sustainable growth for the future as part of its More Roads to Harley-Davidson plan.”

A rider puts the Stacyc 12eDrive through its paces. Photo credit: Stacyc

Harley’s future path

Clearly, Harley sees electric vehicles as the path to the future.  Its current rider base is aging out of motorcycling and Harley believes electric vehicles will bring positive results for the future.

So Harley’s purchase of StaCyc is in line with their strategy to bring more riders to their brand and do it earlier than the competition.  Some see Harley as leading the charge to bring electric motorcycling to the forefront.

Different models

The StaCyc electric scooters/cycles come in two sizes, the 12eDrive and the 16eDrive.  The difference between the two is their 12″ or 16″ wheels.

The Stacyc 12eDrive electric scooter. Photo credit: Stacyc

The bikes feature three different speed settings.  The larger 16eDrive can reach a maximum speed of 11 MPH.  Reportedly, they can run for about an hour on a single charge depending on speed, terrain and rider skill level.  Recharging takes about an hour.

The larger Stacyc 16eDrive scooter. Photo credit: Stacyc

Premium pricing

The StaCyc comes with a “premium price”.  Pricing range from $650 to $700.  That’s a lot of money for parents to fork over to get their kids on two wheels.

By way of comparison, a quick search of Amazon reveals two-wheeled electric motorcycles from $100 to $300.  Admittedly, those machines are more toy-like, but a premium of between 250% to 650% is not a small difference.

Harley says the StaCyc scooters will be available at selected Harley dealers.  They also say that the scooters will be available through the Stacyc website and existing Stacyc dealers.  However, Stacyc’s website shows that both the 12eDrive and 16eDrive models are currently sold out.

 

 

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