Harley-Davidson wants you to get excited for a new bike reveal on July 13, but it’s still slightly unclear what we are waiting for.

Last week, Harley-Davidson sent out a press release promising a new bike unveiling in mid-July (a “global reveal event,” as these things are known these days). It’ll be launched via an online presentation, just like the Pan America reveal back in February.

We know the new bike is based on the Revolution Max platform, thanks to Harley-Davidson’s press release, but the presser does not specifically say the machine is a 1250. Hrm. We do know that Harley plans to build multiple displacements for the Revolution Max engine, so maybe this will be the 950 we expected a while back? Or will it be the 1250 Custom cruiser that we saw flogged around the show circuit in concept bike form? We should expect to see that bike fairly soon, right?

Maybe, maybe not. H-D’s press release quotes CEO Jochen Zeitz as saying “Following the successful launch of our first adventure touring motorcycle, the Pan America, we are excited to reveal another all-new motorcycle, built on the Revolution Max platform in the sport segment, showcasing unmatched Harley-Davidson technology, performance and style.”

Wait. Did he just say “sport segment”? Does that mean a sporty cruiser? The next Sportster? Or will we see an aggressive naked bike? The teaser vid above is actually a bit unclear. It looks like a muscle bike, likely with feet-forward styling, but we really don’t get the full monty.

As always, stay tuned. We’ll know all on July 13 (we think). If this machine does run the 1250 engine, expect around 150 horsepower and 94 pound-feet of torque—numbers that you could only get from a custom Harley-Davidson in past years.

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