UK rider Hayley Bell has been named the American Motorcyclist Association‘s 2019 Motorcyclist of the year. The AMA announced that Ms. Bell was given the award for calling attention to the needs of women riders and for creating a worldwide connection among them.
Woman Riders World Relay
Notably, Ms. Bell is the Founder and President of Global Business Development for the Woman Riders World Relay. The relay brought thousands of motorcyclists from 84 countries to create a “global sisterhood of inspirational women”. It sought to demonstrate to motorcycle manufacturers and makers of riding gear that female riders are a growing market. And that this market deserves attention.
AMA Board of Directors
AMA’s Motorcyclist of the Year title is given annually by the AMA Board of Directors. It recognizes an individual or group that has the most profound impact on motorcycling during the previous 12 months.
Maggie McNally-Bradshaw, Chair of the AMA Board of Directors said:
“For her efforts to promote the motorcycle lifestyle around the world and bring together riders from all nations and backgrounds, conveying the positive aspects of motorcycling and drawing attention to the market potential of female riders, Hayley Bell is the 2019 AMA Motorcyclist of the Year. Women riders are an important segment of the motorcycling community and they are a critical building block for the future. Hayley’s efforts not only reaffirm that sentiment, but they help carry it forward at a time when motorcycling needs new riders in the fold.”
The Woman Riders World Relay riders carried a baton for a leg of the worldwide journey through their countries. Then the baton was passed on to a new group of riders. According to the AMA press release, “The relay brought together women from diverse cultures and bridged political differences, even across national borders.”
If you’d like to know more about the relay, you can find the full story in the January issue of the AMA’s American Motorcyclist Magazine.