The organizers of the Progressive IMS Outdoors show are adding another date to its show schedule.  The previous schedule included nine tour stops.  But in a new announcement, the show’s operators say that they are adding a tenth.

The newest stop on the IMS Outdoors calendar will be Fort Worth, TX.  The new dates are October 1st through October 3rd, 2021.  The Fort Worth show will become the seventh stop in the ten stop show circuit.

This year’s IMS Outdoors show is the inaugural outdoor version of the historic motorcycle tour.  The decision to bring the show outside was arrived at “alongside the industry’s leading OEMs and key partners.”

The new Outdoor venues offer enthusiasts and prospective new riders the opportunity to experience products “…across varying terrains, topographies, and weather.  And, the outdoor venues offer hands-on, demo experiences that are unique to the venue’s surroundings.

The show’s organizers note that each outdoor arena will now address those with interests in market adjacencies.  This means that the shows will feature more engagement with on – and – off-road products.  And the products will span two and four-wheeled vehicles as well as electric bicycles and more.

IMS comment

Tracy Harris, Senior Vice President of IMS is happy that the show will stop in Texas, saying:

“We are delighted to reach the expansive state of Texas, bringing Progressive IMS Outdoors to an additional market for its inaugural year.  We have deep roots in this region, having stopped in the Dallas market for nearly 30 years, and look forward to producing a new experience for our former attendees in the area as well as opening up our community to a wider range of eager enthusiasts.”

“While many of the traditional aspects of our previous IMS shows still hold foundational to the new IMS Outdoors  format, we are so excited to incorporate a number of fresh and exciting activities from various demo opportunities to camping, electric mobility, RVing, and so much more, making our tour truly more experiential than ever.”

IMS’s 2021 tour marks the eleventh year in a row with Progressive as the event’s title sponsor.  For a complete list of show venues and dates, head on over to the Progressive IMS Outdoors website.

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