Indian Motorcycle is announcing the release of an all-new military-themed clothing collection.  While that could be interesting, what’s even better is that 100% of all proceeds are going to the Veterans Charity Ride (VCR) and its veteran rehabilitation efforts.  They are not giving a portion of profits or even a part of revenue.  Instead, they are donating 100% of proceeds from the sales of this clothing to the Veterans Charity Ride.

100% of proceeds going to benefit veterans

The Indian Motorcycle “Honoring Heroes” clothing line-up features military-inspired casual wear for both men and women.  The men’s line includes a Khaki Contrast-Sleeve T-Shirt, a Khaki Icon Long-Sleeve T-Shirt, and a Khaki Camo Hoodie.  For women, the Honoring Heroes collection consists of a Khaki Contrast-Sleeve with three-quarter, baseball-style sleeves, a Khaki Icon Long-Sleeve T-Shirt, and a Khaki Camo Hoodie.  Finally, a Khaki Icon Beanie and Khaki Camo Snapback Cap complete the exclusive collection.

Veterans Charity Ride – VCR

The VCR is the brainchild of veteran Dave Frey, a U.S. Army Airborne Paratrooper.   If you are not familiar with the VCR, it’s a non-profit organization that uses “Motorcycle Therapy” and other life-changing, life-saving holistic programs that are specifically designed to assist wounded and amputee combat veterans.  Their goal is to help these veterans with their needs and the daily issues they have to deal with.

The organization says that its actions help veterans suffering from Post Traumatic Stress, anxiety, sleeping disorders, Traumatic Brain Injury (TBI), and problems with re-assimilation into civilian life.   Ultimately, VCR strives to provide wounded combat veterans in several ways:

  • Give veterans a safe environment with fellow veterans and people they can trust;
  • Give veterans outdoor activities that are motivating, enjoyable, challenging, and of interest to them;
  • Introduce veterans to and educate them on holistic healthy natural alternatives; and
  • Assist veterans with rehabilitating their personal goals and purposes.

Yearly ride

One of the program’s yearly events is a ride hosting 15-to-20 veterans on a therapeutic ride from the Southwest to the Sturgis Bike Week®.  During the 10-to-14-day journey, participating veterans have the opportunity to push towards conquering their post-war challenges while out on the road.  And while traveling, VCR conducts team-building exercises that allow the veterans to share their service experience during an emotional and mind-detoxing motorcycle ride.

Indian VCR

100% of all proceeds from the clothing line go to the Veteran’s Charity Ride Program.

Three VCR programs

The VCR program includes three separate programs that can result in happier, healthier and more capable individuals.  The programs are:

  1. MCT – Motorcycle Therapy Rides & Excursions. VCR takes small groups of wounded and amputee veterans on a therapeutic motorcycle and sidecar rides and excursions throughout the year.  Watch the video here.
  2. WELL VET – Veteran Health and Wellness Program. WELL VET is a healthy, nutritious diet plan (tailored to the veterans’ individual needs).  It also combines physical therapy, exercise, and twice-daily holistic Kaqun oxygen water therapy treatments.  These steps help alleviate stress and physical pain to get the body and mind back into a healthy condition. Certified health and wellness coaches work directly with our veterans daily for the first five weeks, continuing weekly and monthly for as long as needed.  Watch the video here.
  3. MOTO DONO – Veteran Motorcycle Donation Program. Industry Partners and the general public donate new and used motorcycles and ATVs to VCR and receive a tax deduction. In addition, VCR refurbishes and modifies (when needed) the motorcycles/ATV’s and donates them to deserving veterans.  Watch the video here.

Indian Motorcycles participation

Indian Motorcycle’s Ross Clifford, Vice President of Parts, Garments, and Accessories, had this to say about Indian’s partnership with VCR:

“It’s been an honor to support the Veterans Charity Ride over the last several years, as the organization does incredible work in supporting post-war veterans as they transition to life as a civilian.  That said, we are proud to release our new Honoring Heroes collection to not only show appreciation for our troops, but to directly help fund VCR’s important programming.”

If you are interested in the Indian Motorcycles Honoring Heroes collection, you can find them at select Indian Motorcycle Dealers. In addition, you can visit the Indian Motorcycle Outpost and the Honoring Heroes web page for more information on the clothing line.  Or, if you would like to know more about the Veterans Charity Ride or donate, you can click over to

It’s not often that any for-profit company offers to donate 100% of proceeds to any organization. However, Indian has stepped up to the bar to do just that. So congrats to you, Indian, and thank you to the Veterans Charity Ride.



Note: Neither Indian Motorcycles nor Veterans Charity Ride has asked for or given anything of value for this article.


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