Indian is apparently on the attack and has thrown down the motorcycle gauntlet to is “chief” rival, Harley-Davidson. “May the best V-twin win” is the new rally cry from America’s first motorcycle company.
Indian believes that its all-new Indian Challenger is more than a match for Harley-Davidson’s Road Glide® category leader. In fact, they think the Challenger bagger is a superior alternative to Harley-Davidson’s category-leading machine.
Now, Indian is announcing the “Challenger Challenge.” The challenge is a campaign that invites motorcyclists to test ride the Challenger and the Road Glide® Special back to back in what Indian says is the ultimate head to head competition.
The Challenger Challenge will begin at Daytona Bike Week on Friday, March 6. Indian will also bring the Challenger Challenge product demo tour to Indian Motorcycle dealers around the country. The demo tour will also visit select motorcycle rallies and events, including the Sturgis Motorcycle Rally in August.
In addition to the demo tour, select Indian dealers will have a Road Glide® available to ensure that a customer that visits their dealership can take advantage of the Challenger Challenge. A list of dealers that will have a Road Glide® available for back-to-back testing is not yet available.
To highlight the Challenger Challenge, Indian is starting a digital media campaign. The campaign will have episodic video series that pits the Indian Challenger against the Harley-Davidson Road Glide®. Each episode is a series of tests that showcase power, torque, braking, and handling.