Alta Motors, along with Zero, jumpstarted the electric motorcycle industry in the USA. Their Redshift range of electric dirt and enduro bikes were universally well received and left almost every rider who tried them with a large smile on their faces. After 10 years, with almost no warning and with little fanfare other than a Thank You post on Instagram and Facebook, the company shut down. Fans and the press hoped that this was just a bump in the road and the company would be back online, but to no avail. Chris MacAskill (@baldy) talks to Alta Motors visionary Co-Founder and former CEO Marc Fenigstein about what happened, and where the industry is headed and Marc ends the interview with a heartfelt message to Alta customers.

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