Back in May, we told you about KTM’s plans to build a new North American Group Headquarters in Murrieta, California.  Well now the cat is well and fully out of the bag.  KTM executives, “local and regional dignitaries”, racing athletes, and members of the press got a look at the plans.

The new headquarters is a $50M project that will have three separate buildings on a single campus.  All up, there will be 150,000 square feet of space which will house about 300 employees.  The new KTM campus will include corporate offices, state-of-the-art technical and warehouse spaces, and the KTM, Husqvarna, and GasGas racing departments.

First brick laying

During the event, KTM’s Global and North America Board of Directors participated in a “first brick laying ceremony.”  In overseeing the ceremony KTM AG, CEO, Stefan Pierer said:

“It’s a very exciting and emotional day for me.  Exactly 30 years ago, I started on a very small scale in the U.S. with a total of 12 people and now we are by far the biggest European motorcycle producer and we are employing 5,000 people.  The key success factor behind it, I can tell you, is racing.  Racing is basically the driving force that we created throughout the 30 years and it brings us to this – the biggest single investment I ever did – with a $50 million dollar project here in the U.S.  It’s also a new target for everybody and it’s really a great moment. Now, let’s look ahead and let’s set up new targets for the future.”

Pierer Hinz

KTM AG CEO Stefan Pierer speaking at the KTM campus.

KTM North America CEO speaks

KTM North America CEO John Hinz added:

“Our group of brands have an incredibly storied history here in the U.S. and in North America, and we are honored to carry this legacy forward into the next generation.  This celebration marks another incredible milestone in our history with this new campus, which is an incredible tool for us to deliver our service to our dealers as they truly are the lifeblood of our company.  To commit to an investment like this requires bravery, and I want to thank Mr. Pierer and the Board of Directors for their continued commitment to the business here in the U.S. and in North America.  Our goal is to grow the sport of motorcycling and the sport of bicycling, and these new buildings are going to be an incredible asset to continue delivering that service to our dealers across America.”

It’s interesting that Hinz would use this occasion to reinforce KTM’s interest in bicycling.  And KTM’s press release also said:

“Since the acquisition of further brands such as Husqvarna Motorcycles in 2013 and GASGAS Motorcycles in 2020, KTM has witnessed a significant increase in demand for two-wheelers across the globe and now with PIERER Mobility’s incorporation of the fast growing E-bike sector, the company looks ahead to a bright future in sustainable two-wheel transportation.”

The statement “…the company looks ahead to a bright future in sustainable two-wheel transportation is significant.  It would seem to mean that KTM is deadly serious about bicycles and will fully integrate them into its brand.  And could it also mean that KTM will be adding more electric motorcycles to its product lineup?  Time will tell.

 

 

 

 

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