The Piaggio Group has a large portfolio of motorcycles and scooters.  Making up their motorcycle segment is Moto Guzzi, Aprilia, and Derbi.  On the scooter side of the house, the company owns the Gilera, Vespa and its own Piaggio branded scooters.  This strength of its scooter brands makes the Piaggio Group the dominant figure in the scooter segment in Europe.  Piaggio posted a 24.3 percent share of scooter sales and a similar market share figure in North America.

Across all brands, the Piaggio Group had sales of 321,000 units.

V 85 TT motorcycle

The V 85 TT Travel is the newest V 85 TT model.

While scooter sales were up overall it was Moto Guzzi’s V 85 TT that was the star of the sales race.  Moto Guzzi’s sales, driven by the V 85 TT saw net sales jump by 23%.  Even more importantly for Moto Guzzi is the fact that the sales seem to be coming from newcomers to the brand.

US Moto Guzzi dealers are reporting that 70% of buyers of the V 85 TT are trading in other non-Moto Guzzi models.  That’s impressive and also indicates that Moto Guzzi is taking market share from other manufacturers.

So the skies are turning blue for the Italian manufacturer of motorcycles and scooters.  With its recently revealed RS 660 parallel-twin sportbike, the Piaggio Group is set to improve its motorcycle sales in 2020.  In addition, on the scooter side of the company, Piaggio’s move to electric scooters is seen as a boon to sales going forward.


All photo credit: Moto Guzzi

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