MV Agusta might have its back against the ropes these days, but the company’s leaders are hoping new models will increase sales exponentially.
In an interview with Italy’s Motociclismo, MV Agusta president Timur Sardarov revealed just how bad the company’s fortunes are right now. Last year, he says MV Agusta sold between 3,000 and 3,500 motorcycles. However, for anyone who’s watched the company, that’s no surprise. It’s had some high-profile exotic bikes released in the past few years, but nothing that would sell in volume, and nothing outside the performance naked or sportbike markets.
That could be about to change. MV Agusta has already repeatedly said it’s working on a made-in-China 350 platform, and Sardarov is also promising a new line of machines with 950 engines. He didn’t say if the 950 would be a triple or four-cylinder (that’s currently what MV Agusta makes), or a twin. But given the industry’s sudden interest in parallel twins, due to their low manufacturing costs, don’t be shocked if that’s what it is.
New engines won’t be enough to bring in buyers in quantity; MV Agusta will also need to develop new markets. Sardarov says the company is working on other machines now, including an adventure bike. No word on whether that new ADV will be a 350 or 950, or if we’ll see both engines in an adventure bike package. Given Ducati’s got low-cc Scramblers and BMW and KTM have small-capacity adventure bikes now, it would certainly make sense for MV Agusta to take aim at the smaller category.
Because, those companies are very much in MV Agusta’s sights. Sardarov says MV Agusta wants to get to sales of 25,000 bikes a year, roughly half of Ducati’s output. Does that include sales for Cagiva, which MV Agusta plans to revive to sell electric motorcycles? We’ll see in coming months, as MV Agusta has all sorts of crazy plans afoot, including a new online ordering system. The times, they are a’changin’ indeed.