MV Agusta continues to change things up behind the scenes, with an overhaul of its engineering and design centre in the Italian city of San Marino.
It’s just the latest in a long series of shake-ups at MV Agusta. The company has been unstable for many years, but it’s been especially bad since 2004, when financial woes forced ownership to sell a majority stake of the company to carmaker Proton. Since then, there’s been repeated ownership changes, including a stint under the Harley-Davidson umbrella. In 2016, Russian financiers at the Black Ocean Group bought 49 percent of the company; in 2017, MV Agusta announced a new debt re-structuring plan, and they’ve been working at rebuilding ever since.
Back in the summer, MV Agusta announced its new Monaco Design Studio; that facility is only aimed at selling expensive, customized one-off projects. The overhaul of the San Marino technical and design departments is intended to help the company be more efficient when designing new models. As per the press release:
The two divisions have been merged into a single unit in an effort to optimise and accelerate current processes in the design and development of new projects. CRC has also received new important investments in terms of technologically advanced equipment and instruments which will aid the 30-strong staff of highly specialised designers and engineers to navigate continuously between the physical and virtual environments in real-time.
MV Agusta also signed a new chief designer. Frenchman Stephen Zache comes on board, replacing Adrian Morton, who quit last summer after 20 years at MV Agusta. According to MV Agusta’s presser, Zache has an “impressive background in the motorcycling industry, developed his unique expertise and skills working for numerous motorcycle OEM’s worldwide.”
With all these changes going down, keep an eye on MV Agusta in the next year or so. The company is in the middle of developing new models to replace its current platforms. It’s developing a new 950cc inline three-cylinder engine, as the current 800cc and 1000cc engines are getting a bit long in the tooth. There’s a new deal with a Chinese manufacturer on the horizon, and most interestingly for ADVrider readers, a new adventure bike project.