TVS is apparently making good on its promise to resurrect the iconic Norton Motorcycles brand.  The Indian manufacturer is making a multi-million-pound investment in a purpose-built factory in Solihull, Birmingham.  And now Norton says the new factory’s doors will open for full production in March 2021.

All of Norton’s operations will be based in the new location.  That means that design, engineering, and manufacturing will take place in the same facility.  Norton says that it has already created 50 new jobs in the local area.  As the factory comes online and up to full speed, more jobs will be available.

Norton factory

A Norton Motorcycle worker.

The factory floor will have both state of the art and heritage machinery.  It will use the new equipment as well as some heritage tooling to start work.  Norton says that the new factory will be the highest tech facility of any of the previous versions of Norton motorcycles.

Commando Classic

As the factory begins work, the first bikes to roll off the line will be the Commando Classic.  These bikes are being built to honor the commitments the previous Norton did not fulfill.  Thereafter, production of the V4SS will commence.

Norton factory

High tech equipment at the new Norton factory.

Sudarshan Venu, the Joint Managing Director of Norton parent TVS Motors, is happy with the progress so far.

“2020 has been a tough year for the world but we are excited to be moving into our new home and we are delighted this has been created by the Norton and TVS teams in just 9 months. This new facility underpinned by strong quality processes will produce bikes truly worthy of the illustrious Norton brand and take it into the future. We are setting out to create a future for the company, our employees, our customers and our partners that lives up to the highest expectations and enable Norton to once again become the real force its history deserves.”

Local response

Even the locals are happy with the new factory.  West Midlands Mayor Andy Street said:

“The arrival of Norton’s global headquarters to Solihull is a real vote of confidence in our region as we look to recover from the pandemic. It speaks volumes to the strides the West Midlands has taken forward in recent years that Norton has chosen to come home after more than a decade based outside the region. This investment not only re-establishes our historic partnership with Norton, but will set a world-class benchmark for exceptional motorcycle manufacturing at the heart of our region, creating hundreds of jobs in the process at what is an incredibly challenging time economically.

Promise kept?

It certainly seems that TVS is keeping its promise.  The new factory will open shortly, and there are already new jobs in the area.  The resurrection of Norton by a legitimate company can only bode for the better.

 

All photo credit: Norton Motorcycles

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