The dates and locations for the new Progressive IMS Outdoors show have been revealed.  The completely new IMS events move the fun outdoors and will feature exhibits for motorcycles and other powersports activities.

Now, the show will span five months, with events occurring between June and October 2021 in nine different cities.

The show dates and cities are as follows:


  • June 18-20, 2021, Loveland, CO


  • July 9-11, 2021, Irvine, CA


  • July 16-18, 2021, Sonoma, CA 


  • August 20-22, 2021, Elgin, IL


  • September 35, 2021, Brooklyn, NY


  • September 10-12, 2021, Carlisle, PA


  • October 8-10, 2021, Lebanon, TN


  • October 15-17, 2021, Lakeland, FL


October 29-31, 2021, Conyers, GA

IMS Outdoors schedule

The revised experience will feature more two and four-wheel demo opportunities on motorcycles, eMotorcycles, eBikes, ATVs, and other powersports vehicles than ever before.  There will also be opportunities to ride on both on-road and off-road tracks.

The reimagined event will take place in a festival like outdoor format.  It combines the familiar aspects of previous IMS shows that have seen enthusiasts returning for 40 years.  The new show format showcases the latest in motorcycles and powersports.  IMS says the event broadens the event experience for attendees to learn and immerse themselves into brand-new market products.

Expanded outdoor activity

In talking about the event, IMS Senior Vice President Tracy Harris said:

“The Progressive IMS Outdoors tour signifies not just a physical expansion for the event itself but the continued growth and evolution of the IMS brand to connect enthusiasts with the ever-evolving world of transportation/mobility and new lifestyles that riders may not have previously considered. Expect a larger and more interactive event than ever before with lots of new and familiar activities and attractions planned to entertain and inspire more riders of various forms.”

“Whether you want to see the latest bike models, introduce your friends and family to experience two- and four-wheels in a safe and approachable manner, or check out the future of RVing and electric mobility—it’s all possible at IMS Outdoors. Our IMS family looks forward to seeing you at a future event very soon.”

Ultimately, the IMS Outdoors experience is a shift from the traditional IMS format.  It now offers an outdoor experience that highlights new transportation lifestyles as well as more demo opportunities.


IMS Outdoors demo

IMS says there will be more demo opportunities than ever before.

IMS says that the new outdoors format:

“…will notably introduce market adjacent products into the event from electric mobility products such as electric bicycles, which is seeing increased popularity across the U.S., and electric scooters, skateboards, and motorcycles. Moreover, as the adventure tourism market is expected to grow in the next decade, IMS Outdoors will introduce more RV products at each market stop for attendees to engage with to see what fits their adventurer lifestyle. The inclusion of new market-adjacent industries into the event will bring more qualified riders to support the Powersports industry.”

More demo opportunities

Perhaps one of the most positive things about the new IMS Outdoors show format is the opportunity for riders to get more demo rides to test the latest motorcycles, ATVs, scooters, SxS, and electric mobility products (eBikes, eMotorcycles), and more.

However, the demo opportunities will vary by market stop.  And, each venue will have demo options for both licensed and non-licensed attendees.

IMS Outdoors demo

In addition to the increasing demo opportunities, attendees will be entertained all weekend with local artisans and musicians performing each day at the event.  There will also be various options for artisan-crafted food and drink.

While the show has changed significantly, IMS Outdoors confirms the return and expansion of several fan-favorite attractions from traditional IMS shows.  So you can still expect displays of the latest street bikes, dirt bikes, cruisers, scooters, ATVs, gear, and aftermarket accessories.

Also making an appearance is an expanded “Adventure Out!” area featuring more RV products, stunt shows, SHIFT, IMS Vintage, Ultimate Builder Custom Bike Show, and an expanded “Discover The Ride” program.

IMS Outdoors stunt

Expect to see stunt shows at IMS Outdoor events.

IMS Outdoors expansion

If the IMS Outdoors show isn’t coming to a city near you, IMS plans to expand the tour schedule in 2022.

According to IMS:

“This 2021 IMS Outdoors schedule represents just the beginning of the IMS brand evolution to reach new riders across the country and riders that have been attending IMS for years. IMS is working towards expanding the tour schedule in 2022 and beyond to re-visit past IMS markets and new markets that work best for attendees, participating OEMS and brands, venue operators, and event staff.”‘

If you’d like to attend one or more of the new IMS Outdoors show, tickets will go on sale on April 9, 2021, at IMS’s website,  Pricing has not yet been announced.


All photo and image credit:  IMS Outdoors

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