‎Comoto Holdings, the parent company of moto retailers Revzilla,  Cycle Gear, and J&P Cycles, is on the move again.  Through a press release, Comoto is announcing the acquisition of REVER.


REVER is a web and mobile app and is based in Colorado. According to Comoto, REVER “connects a global community of powersports enthusiasts through its free REVER app and website, to discover the best places to ride or drive, track activities, navigate and share experiences.”

Comoto statement

REVER has become a very popular app with more than a million downloads.  Comoto says that this acquisition “further expands its digital platform and strengthens its commitment to serving the riding community.”

Ken Murphy, CEO of Comoto Holdings, had this to say about the deal:

“One of Comoto’s core values is to ‘Share the Road,’ a commitment to putting people first.  With the addition of REVER, we now have the opportunity to literally do this–to help people share their favorite roads with their fellow riders.  Comoto’s commitment to the powersports industry goes beyond providing high quality gear and best-in-class customer service; we’re looking through the curve for ways to foster a more engaged and better-served community of riders, and to help ensure a continued bright future for the industry.”

“We are thrilled to welcome the talented team from REVER to Comoto.  Our mission is to serve the rider, fuel the industry, and inspire the community, and it’s clear that REVER was founded with a similar purpose in mind.  The inclusion of REVER into the Comoto Family of Brands platform further advances our mission and opens up an entirely new set of strategic opportunities to better serve riders.”

REVER Comoto

Rever is now a part of the Comoto family of brands. Image credit: REVER

Rever’s co-founder’s comment

REVER’s co-founders Justin Bradshaw and Mark Roebke spoke about the acquisition and the app’s future.

 “We think life is better when there’s a motorcycle in it, and we use thoughtful technology to make powersports more enjoyable, accessible, and safer for everybody. ” – Justin Bradshaw, REVER co-founder

Co-founder Mark Roebke also had this to say:

“Comoto and REVER have a shared commitment to enhancing rider experience and connecting the riding community, and we’re excited to work together to further elevate this experience. – Mark Roebke REVER co-founder

REVER will continue to operate as a distinct and differentiated brand within the Comoto family of brands.  As such, users will likely not see much in the line of changes to the app.  Rever is available in both free and paid versions.  The paid version is presently priced at $47.99 for an annual subscription.  You can also purchase a monthly subscription for $7.49 per month.

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