Another company is preparing to enter the electrically powered two-wheeler marketplace. An unnamed Royal Enfield executive reportedly said that the brand has already developed prototypes of electric motorcycles. According to multiple reports, an internal Royal Enfield team is developing not only the products but working on choosing the right segment for entering the electric motorcycle marketplace.
Verifying that unnamed executive’s statement is Royal Enfield’s CEO Vinod Dasari. In an interview with Moneycontrol, Dasari said that the Indian manufacturer is working on electric motorcycles.
“Electric is something we have been thinking about for quite some time. We are trying to figure out exactly which segment is the right segment for us. Electric is something we take very seriously.” – Vinod Dasari to Moneycontrol
According to Moneycontrol, this statement makes Royal Enfield the first Indian manufacturer to share its plans about electric motorcycles.
It is not about whether electric (mobility) will come or not but it’s a question of ‘when’. We did make some prototypes, we have looked at several segments and we will be adding to the team in the near future.” – Vinod Dasari to Moneycontrol
So Dasari is making it clear that Royal Enfield will join the ranks of electric motorcycle manufacturers. Other manufacturers are already at work on electric mobility with companies such as Bajaj Auto, TVS Motor Company, Honda, Suzuki, and Yamaha working on scooters for the Indian domestic market.
Optimistic about the future
Dasari has recently struck an optimistic note about the Indian powered two-wheeler market. He has publically said that moto sales will not only recover to pre-COVID levels but surpass them in the coming months and years. Royal Enfield will also be adding a second shift in its Chennai manufacturing plant.
Backing up his claim, Dasari cites people’s desire to stay away from public transportation. And it appears the Dasari and Royal Enfield see electric motorcycles as part of the solution for personal mobility for the foreseeable future.