All motorcycle manufacturers are feeling the impact of COVID-19.  Some have done better than others, but there is still a significant road ahead before things return to normal.

Indian moto manufacturer Royal Enfield has been walloped by the pandemic, particularly in its home country.  But as a consolation prize of sorts, Royal Enfield’s sales outside of its home country have been quite good.

International markets

The brand has almost universally shown double-digit growth in its international markets.  It seems that outside of India, the brand’s Himalayan and 650 parallel-twin models are gaining quite an audience.

Back in India, Eicher Motors (Royal Enfield’s parent company) Managing Director Siddhartha Lal is still optimistic about the brand’s future.  Speaking to Bloomberg about the Royal Enfield’s international future, Lal said he expects better Royal Enfield sales.

“Our international markets are beginning to show significant and sustainable growth trends on the back of motorcycles we have recently introduced —the Himalayan and the 650 Twin motorcycles—and we believe we have strong potential for further growing these markets for Royal Enfield.”

INT 650 Royal Enfield

Bikes like this Royal Enfield INT 650 and its Continental GT models have pumped up Royal Enfield’s sales internationally.

Domestic market

In its home market, Lal was somewhat less enthusiastic about the brand’s sales.  He does not think that Royal Enfield can make up its earlier 2020 losses, but does expect strong sales due to pent up demand.  Speaking to Business Today, Lal said:

  “While we expect the current year to continue to be challenging, we remain focused on our long-term initiatives and are optimistic that the industry will be back on track soon, largely led by investments in infrastructure.”

Going forward, Royal Enfield is preparing to deal with its expected higher demand.  The company is working to grow its retail network and further strengthening its supply chain and vendor eco-system.

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