It’s no secret that Royal Enfield, as well as other moto (and auto) manufacturers, are having a tough time in India.  Sales have fallen for months, and the overall outlook for sales of both motorcycles and cars is dire.  Multiple financial stumbling blocks have been identified.  Observers have cited India’s weakening economic growth, a liquidity crunch, the upcoming BS 6 emissions regulations, and escalating global tensions.

Royal Enfield Bullet

The Royal Enfield Bullet will benefit from reduced costs of ownership.

But the folks at Royal Enfield have been thinking and want to encourage people to purchase their brand.  They have recognized that purchase price is only one of the financial considerations of owning a motorcycle.  And, they developed a plan to make owning one more affordable.

Service intervals make ownership cheaper and easier

That plan will make owning owners of the Bullet, Classic and Thunderbird cheaper and easier to own.  The company says it is initiating new processes and technology for the above machines.

The Royal Enfield Classic.

Before the change, the service interval for the Bullet, Classic, and Thunderbird was 3 months or 3,000 km.  The revised service interval has been changed to 6 months or 5,000 km.  Also, Royal Enfield service centers will begin using a new mix of semi-synthetic oil during service.  This change will also increase the oil change interval.  Currently, the Bullet, Classic, and Thunderbird range have a relatively short oil change interval of 6 months or 5,000 km.  The use of the semi-synthetic oil will move the oil change interval to 12 months or 10,000 km.

Royal Enfield Thunderbird 350

The Royal Enfield Thunderbird 350.

Royal Enfield says the new factory-authorized service intervals and oil changes should cut the cost of ownership by 40% over 3 years.  The brand hopes that these changes, along with the cheaper cost of ownership, will attract more customers to its brand in its difficult India market.

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